NEW YORK – Social Media Week is here and gyro and our friends at Forbes and Horizon Media, are hosting: Loud & Clear: How B2B Marketers Can Turn Up the Signal-to-Noise Ratio.
The discussion will be at the Forbes Galleries 60 Fifth Avenue (at 12th Street). The event will be held on Friday, Feb. 22 from 9-11 a.m. It is filling up fast, if you’d like to attend our free presentation, register here.
If you are unable to attend, you can follow the Livestream here and get in on the conversation on Twitter with #SMWB2B.
Here is what we’ll be discussing as well as the A-list panel that will be in attendance:
Loud & Clear: How B2B Marketers Can Turn Up the Signal-to-Noise Ratio
Social media has matured. So what does this mean for business-to-business brands? It means that now is a perfect time for marketers who value engagement analytics, quality over quantity and targeted messaging.
At the same time, the line between personal and professional life is increasingly blurring and social media channels are playing a vital role in business purchase decisions. making them more attractive than ever to companies looking to reach business decision makers. No longer are these decisions solely being made in the context of the 9-to-5 workspace.
Our esteemed panel will investigate:
The improved analytics that are in place, as well as looming in the near future, and how this larger view of user engagement benefits b2b marketers.
· How to get content marketing right. Yes, content is king and yes, anyone can self-publish, but that doesn’t mean the content is necessarily effective.
· The impact of social as it becomes more deeply woven into emerging and existing media channels. How b2b marketers can leverage media to communicate their message out loud and clear.
The panelists are:
Moderator: Meredith Kopit Levien, Chief Revenue Officer, Forbes Media
Panelists: Ethan Hays, Search Director, gyro
Maikel O’Hanlon, Director of Social Media Strategy, Horizon Media
Mark Howard, Senior Vice President, Digital Advertising Strategy at Forbes Media
For more information on the panel: http://bit.ly/gyroSMW
Our mission is to create ideas that are humanly relevant. gyro is an Advertising Age Top 50 global ideas shop with 600 creative minds in 15 offices in nine countries. Globally gyro works with Abbott, Audi, Deloitte, FedEx, HP, John Deere, The Kellogg Company, Kimberly-Clark, Newell-Rubbermaid, SAP, Virgin Atlantic and USG. www.gyro.com