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Lincoln Financial Group Puts the Customer In Charge

gyro New York’s “You’re in Charge/Chief Life Officer” campaign for Lincoln Financial Group reignited a century-old brand in a new economic climate. Illustrating the “Chief Life Officer” moments in life, the campaign showcased Lincoln Financial’s commitment to putting its customers in charge of their own money and futures. Speaking to both consumers and financial professionals, the message was original, relevant and real, making clear the brand’s role in people’s lives.