The link below is to an interesting article by Laurie Sullivan at Online Media Daily that provides insight on reaching the elusive C-level executive. As indicated in the article, C-Level executives do go online and find information themselves. “Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves.”
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108099
Carolyn Ladd
Vice President, Strategy Development