• about
  • work
  • capabilities
  • contact
  • thinking
  • careers
  • news
  • search
  • about
  • work
  • capabilities
  • contact
  • thinking
  • careers
  • news
  • Submit search
 
<back

Apr 28th, 2009

Social Media Changes The Rules; Eventually the Score.

Jack Neff’s Advertising Age coverage of Unilever CMO Simon Clift’s address at the Ad Age Digital Conference cited “Five New Rules for Marketing” worth noting:

1. Listening to consumers is more important than talking at them
2. You can’t hide the corporation behind the brand anymore –or even fully separate the two
3. PR is a primary concern for every CMO and brand manager
4. Cause marketing isn’t about philanthropy, it’s about ‘enlightened self-interest’, as Mr. Clift puts it
5. Social media is not a strategy

Good insight.

 oo
I><I

Rick Segal
Chief Executive, North America
Global Practice Leader, B-to-B

ABOUT
  • precision, meet feelings
  • UNO culture
  • our offices
  • clients
  • creative belief
  • ignition process
  • good things
CAPABILITIES
WORK
THINKING
NEWS
  • Press Releases
CAREERS
CONTACT
  • legal information
  • privacy and cookie policy
  • black
  • white
  • gray
legal information | privacy policy

© gyro 2021 | all rights reserved | ignitesomething@gyro.com