Jack Neff’s Advertising Age coverage of Unilever CMO Simon Clift’s address at the Ad Age Digital Conference cited “Five New Rules for Marketing” worth noting:
1. Listening to consumers is more important than talking at them
2. You can’t hide the corporation behind the brand anymore –or even fully separate the two
3. PR is a primary concern for every CMO and brand manager
4. Cause marketing isn’t about philanthropy, it’s about ‘enlightened self-interest’, as Mr. Clift puts it
5. Social media is not a strategy
Good insight.
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Rick Segal
Chief Executive, North America
Global Practice Leader, B-to-B