gyro’s recent @Work report charted the merging of personal and professional lives within the b2b agency sector, with mobile communications making all employees available 24 hours a day. However, contrary to popular opinion, our research found this to be a positive change, allowing flexibility, room to breathe and more time to make decisions as people work when they want to, not when they are told to.
This slow dismantling of the traditional workplace is picking up steam, as other industries see the benefits of structuring a business in such a way. Matt Mullenweg, co-founder of the WordPress, is a major advocate of such work practices, deliberately not setting up a head office and allowing each team to be totally self-sufficient. And with the Olympics on the way in London, many marketing and advertising agencies based in the city will be trialling flexi-time working for the first time. gyro believe that this could be the catalyst for a wider introduction of similar practices, and in doing so shift work from being a place into being a state of mind.