The Changing Landscape of Healthcare

Two-dozen healthcare leaders gathered at the headquarters of Crain’s Communications in October 2014 to discuss the rapidly changing healthcare landscape. From the Affordable Care Act, to the technological revolution and the opening of new channels of communication, nothing will ever be the same again. How are healthcare marketers rising to the challenge? The answers will enlighten, inspire and potentially surprise you. To see the full recap and download the free white paper click here.

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Wendy Lurrie – Managing Director, gyro:human

Wendy Lurrie is the managing director of gyro’s healthcare practice gyro:human based in New York. gyro:human is gyro’s newly formed U.S. division dedicated to all aspects of the healthcare industry. Lurrie is a healthcare industry ace who has worked with United Healthcare, Aetna, Eli Lilly and Company, Boehringer Ingelheim, Bristol-Myers Squibb, to name a few.

She held executive positions at major agencies Draft, DraftFCB and Grey, where her responsibilities included the management and growth of the healthcare portfolios. Lurrie has worked on the client side as a VP of marketing at Travelers as well as served a consultant specializing in marketing strategy.