It was recently the 50th anniversary of Martin Luther King’s ‘I have a dream’ speech. During this anniversary of one of the greatest speeches ever written, I couldn’t help but think about my own dreams.
Some dreams are filled with more impact than others, yet we all have them whether we admit it or not. I’m a big daydreamer, especially when I’m listening to music. It’s whilst I’m relaxed and dreaming away that my creativity usually kicks in. Admittedly, my ideas are more likely to be a great recipe or what I’ll wear for that wedding next week than a life-changing idea. But every now and then, something special happens.
I read recently that the majority of creative ideas come to people whilst they are in a state of happiness or are in a relaxed mood. Thinking about it, most of my good ideas start flowing when I’m on my morning run, whilst I’m listening to my favourite song and watching the amazing scenery go past me.
I have a friend whose creative ideas come to her when she’s in the shower, where she can easily get lost in thought with no distractions; another friend whilst he’s asleep. He tends to keep a notepad and pen by his bedside just in case he forgets his dreams in the morning. And let us not forget that the tune ‘Yesterday’ came to Paul McCartney in a dream.
Psychologists say that dreaming is important for our health and well-being, and regardless of whether we’re dreaming in the day or at night, it’s also a great source to ignite our own creativity. Jurgen Wolff, the author of ‘Creativity Now!’, suggests people should never snap out of their daydreams, but should stay and explore them.
It’s true: Getting lost in your dreams may lead you to ignite a life-changing idea. Most inventions – buildings and moments in people’s lives – started with a dream.
In our gyro London office, we have a TV screen on the wall that occasionally flashes the lyrics of John Lennon’s song ‘Imagine’. “You may say I’m a dreamer, but I’m not the only one”. Never has a truer word been spoken. We are all dreamers, and we can all ignite something from our dreams.
It makes me smile when people say they’re not creative. We are all creative, as we all have the ability to dream, regardless of whether it’s big or small. We can all dream and ignite something.
Every brief that we write at gyro we aim to put the spark of humanly relevant emotion into our work. We call this process ignition. Igniting emotion is what gyro is about. To some people, dreams are very personal and they find sharing thoughts with others difficult. Here, dreamers are cherished.
Although a creative agency makes it their mission to motivate their team to dream and ignite an idea, it’s important for all of us to encourage ourselves to dream. After all, life is not worth living without a dream.
Stina Sanders is a business development intern at gyro London.