Forget ‘Like’, I Have to ‘Love’

Earned media, paid media, Facebook ‘likes’, Twitter followers, YouTube hits. It’s all we seem to hear or talk about these days and although I definitely get the power of all the above, I rarely get to see the really interesting sales figures anymore. You remember those? The stats that tell if are we increasing sales of our clients’ brands, or are we increasing the opportunities for consumers to window-shop?