The Next-Generation Plan Model

The Next-Generation Plan Model

In the new era of B2B marketing, consumers hold the power to self-select what’s attention-worthy and what guides their path to purchase. With traditional offer-forward push campaigns no longer enough to initiate and sustain meaningful relationships with your audience, how can you stay relevant? In this webinar, gyro experts discuss the strategic planning necessary to align brand strategy and demand-gen efforts with a consumer-centric messaging framework to deliver valuable conversations and content to your audience.