5 agencies combine to create Merkle B2B ‘powerhouse’

Merkle, DWA, gyro, B2B International and Digital Pi have been united to create what Dentsu Aegis Network is calling the first end-to-end integrated B2B agency. We catch up with global chief executive Michael McLaren for a deep dive into where B2B is heading and the role that Merkle B2B will play.

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