That was a B2B ad? How the pandemic forced business marketers to pivot forever
Business-to-business marketing is becoming increasingly indistinguishable from consumer marketing. It is a trend that’s being accelerated by the pandemic and will most likely continue for the long term, according to industry experts.
5 agencies combine to create Merkle B2B ‘powerhouse’
Merkle, DWA, gyro, B2B International and Digital Pi have been united to create what Dentsu Aegis Network is calling the first end-to-end integrated B2B agency. We catch up with global chief executive Michael McLaren for a deep dive into where B2B is heading and the...
At the inaugural B2 Awards, gyro was the recipient of eight awards. Awards were won for multiple clients and campaigns, across a broad range of forms and platforms. The annual awards, presented by the Association of National Advertisers (ANA), celebrate the year’s top-performing, business-to-business marketing...
At the annual Global ACE Awards, gyro was named the winner of six awards and runner up in three categories. The Global ACE Awards, sponsored by ANA Business Marketing NYC, recognize the best of the best in B2B creative throughout the world. The winning campaigns...
gyro has appointed Philip Black senior vice president, Chicago and Denver. Reporting to gyro Chicago/Denver president Chris Hill, Black is tasked with overseeing the strategy practice for Chicago/Denver.
gyro: Australia appoints Jessie Jordan to the role of CD and Simon Rich as Director of Strategy
Full-service global creative B2B powerhouse gyro, part of Dentsu Aegis Network, has appointed two industry heavyweights, Jessie Jordan in the role of creative director and Simon Rich as director of strategy, to join its gyro: Australia team.
gyro UK names Jason Fletcher from McCann Worldgroup as its new ECD
gyro has appointed Jason Fletcher executive creative director for gyro UK. He joins from McCann Worldgroup, where he was creative managing partner. Fletcher will report directly to president, Emma Rush.
Account-based marketing (ABM) is an effective business-to-business (B2B) marketing strategy with a host of benefits as cited in AdRoll’s RollWorks blog post “17 ABM statistics that will make you rethink your 2018/2019 strategy.”