Facebook Disables Employer Targeting, And B2B Marketers Must Adapt
Facebook’s decision to disable segments around self-reported user information, including employers, won’t significantly change the amount of spend the platform gets from B2B marketers, according to numerous agency sources.
Trust, discipline and candor: how HP and PHD are using the client-agency relationship to tackle complexity
HP has experimented with using data to power personalised display ads and, while the campaign has increased its return on investment (ROI), the lessons in how to manage complexity in digital advertising have been almost as valuable.
How Heraldry From the Middle Ages Inspired the Ad Club’s New Logo
Organization with 20 different properties unites under a plus sign. Next month, the Advertising Club, the venerable New York organization best known for its Andy Awards, will debut the first refresh of its brand identity in some 15 years.
"Wir fragen unsere kressköpfe": Worauf Claudia Leischner bei der Auswahl von Werbe-Nachwuchs achtet
Aus der grauen Welt der Paragraphen, die ihr Jura-Studium mit sich brachte, musste sich Claudia Leischner erst einmal freistrampeln. Den Freiraum, der ihr auch heute wichtig ist, fand sie bei Werbeagenturen wie maxzwo und der Springer & Jacoby-Tochter graffiti. Seit 2012 ist sie General Managerin...
US Creative Work of the Week: gyro creates slow concrete sculptures to promote structural panels
Trying to advertise structural panels to the construction industry might seem pretty dull and straightforward. But agency Gyro managed to find an interesting angle to get builders interested in buying the panels.
Grant Thornton launches first US-wide campaign in eight years
The ‘Status Go’ campaign, created by gyro Chicago, is designed to highlight the tax and advisory brand’s tools, talent and expertise in helping customers break away from how things stand, with the message: ‘Status quo limits you. Status Go lifts you. Welcome to Status Go.’