Dentsu Aegis Network Named 'Holding Company of the Year' by MediaPost
MediaPost’s Agency of the Year Awards celebrate the agencies that were able to rise above the rest over the past year — the companies, clients, suppliers and executives that represented the best of class in the advertising community.
Dr. Human: How I Learned to Stop Worrying And Love The Placebo Effect
Everyone who works in healthcare (and many who don’t) knows the placebo effect. When given a sugar pill, many patients experience a benefit that cannot be attributed to the treatment, since the treatment itself has no healing properties, writes gyro New York + gyro:human Managing...
Drug research analytics giant Medidata, has selected gyro New York, part of Dentsu Aegis Network as its creative agency after a formal review. The shop has been tasked with developing and launching Medidata’s new brand campaign, “Architecture of Hope.”
Snaps and apps for B2B marketing - dark social for brands
As traditional advertising’s power continues to diminish and social media is becoming more important than ever, more business to business (B2B) brands are repositioning themselves as publishers, rather than advertisers, launching branded content in new channels to improve their value proposition for customers.