Take Your B2B Marketing Strategy to the Next Level with these #SMWNYC Events
From data and creativity and paid media models to the future of brands and publishing, our curated tracks are designed to provide you with a deeper understanding of what tools, strategies, and tactics you should be investing in to advance your career.
Video Revealed as Most Effective Format for B2B Marketers
A survey of 200 B2B marketers across the UK and Ireland was conducted to reveal that 62% of the people see video as the most significant content outlet, followed by email with 48%, social media with 36% and infographics with 29%.
Should ads be better regulated in the UK? The argument they should is gaining momentum, especially amid a miasma of squabbles emerging around the infamous Brexit bus and concerns Cambridge Analytica made unauthorised use of Facebook data to mass manipulate the populace.
gyro has retained top spot in this year’s B2B Marketing US Agencies Benchmarking Report. The agency held onto the number one position in the second annual benchmark of the US B2B agency landscape, where agencies are ranked on gross income in their most recent financial year.
gyro, the Dentsu Aegis Network-owned marketing agency, has named Steve McCarron as managing director of its Manchester office, serving a range of clients including Marshalls, Opus Energy and Tate & Lyle.
If IWD Had a Hammer: 5 Questions With Hiscox CMO Russ Findlay
Hiscox, the international specialist insurer, is kicking off the next evolution of its I’mpossible campaign with a full-page ad in The New York Times on March 8 in honor of International Women’s Day. This next phase of the campaign celebrates the courageous spirit and strength of female...