Marketing's Profound Role In Diversifying Clinical Trials
As healthcare information has achieved ubiquity in our lives, so, too, have reports about clinical trials of new, potentially lifesaving drugs, writes gyro New York and gyro:human Managing Director Wendy Lurrie.
The Importance Of 'False Positive' Brand Advocates
Tis the season for Christmas catalogs. Tons of them roll into mailboxes across the country and, shortly thereafter, into recycling bins. In our house, two catalogs escape this fate — but for different reasons.
Salesforce on what it means to provide a clean cloud to customers
Salesforce’s technology platform allows businesses to run their business apps in the cloud. And despite confusion within the industry about what the ‘cloud’ actually is, from an environmental perspective, it’s only good news for Salesforce.
Dentsu Aegis Network Named 'Holding Company of the Year' by MediaPost
MediaPost’s Agency of the Year Awards celebrate the agencies that were able to rise above the rest over the past year — the companies, clients, suppliers and executives that represented the best of class in the advertising community.