gyro has appointed Philip Black senior vice president, Chicago and Denver. Reporting to gyro Chicago/Denver president Chris Hill, Black is tasked with overseeing the strategy practice for Chicago/Denver.
gyro: Australia appoints Jessie Jordan to the role of CD and Simon Rich as Director of Strategy
Full-service global creative B2B powerhouse gyro, part of Dentsu Aegis Network, has appointed two industry heavyweights, Jessie Jordan in the role of creative director and Simon Rich as director of strategy, to join its gyro: Australia team.
gyro UK names Jason Fletcher from McCann Worldgroup as its new ECD
gyro has appointed Jason Fletcher executive creative director for gyro UK. He joins from McCann Worldgroup, where he was creative managing partner. Fletcher will report directly to president, Emma Rush.
Account-based marketing (ABM) is an effective business-to-business (B2B) marketing strategy with a host of benefits as cited in AdRoll’s RollWorks blog post “17 ABM statistics that will make you rethink your 2018/2019 strategy.”
No matter the size of company nor the level of employee, “more time” is universally the most coveted and seemingly unattainable luxury among business professionals, according to B2B agency gyro’s recent survey of U.S. CMOs.
Hiscox launches integrated small business campaign
International specialist insurer, Hiscox announced the launch of its first fully integrated campaign. The Barcode campaign, expands its award-winning “Encourage Courage” brand platform aimed at US small businesses.