"Wir fragen unsere kressköpfe": Worauf Claudia Leischner bei der Auswahl von Werbe-Nachwuchs achtet
Aus der grauen Welt der Paragraphen, die ihr Jura-Studium mit sich brachte, musste sich Claudia Leischner erst einmal freistrampeln. Den Freiraum, der ihr auch heute wichtig ist, fand sie bei Werbeagenturen wie maxzwo und der Springer & Jacoby-Tochter graffiti. Seit 2012 ist sie General Managerin...
US Creative Work of the Week: gyro creates slow concrete sculptures to promote structural panels
Trying to advertise structural panels to the construction industry might seem pretty dull and straightforward. But agency Gyro managed to find an interesting angle to get builders interested in buying the panels.
Securitas Direct Negocios adjudica su cuenta a gyro Madrid
gyro, agencia internacional de publicidad B2B, ha sido la agencia elegida por Securitas Direct para crear y dinamizar la comunicación del sector negocios de la compañía nº1 en alarmas de Europa.
Grant Thornton launches first US-wide campaign in eight years
The ‘Status Go’ campaign, created by gyro Chicago, is designed to highlight the tax and advisory brand’s tools, talent and expertise in helping customers break away from how things stand, with the message: ‘Status quo limits you. Status Go lifts you. Welcome to Status Go.’
How Grant Thornton is positioning itself as a challenger brand to rival the Big Four
Accounting firm Grant Thornton recently embarked on a mission to become a challenger brand that’s strong enough to give the Big Four a run for their money.
24 Hours With… spotlights the working day of some of the most interesting people in Asia’s marketing and media landscape. Today, we hear about a day in the life of Belinda Green, gyro’s recently joined head of planning.
Grant Thornton LLP, the U.S. arm of the similarly named global tax and audit giant has selected gyro Chicago as its agency of record. The appointment came of a formal review.
