In Its New Ad Campaign, Small-Business Insurer Hiscox Asks if America Has ‘Lost Its Courage’
Insurance companies’ ad campaigns typically focus on security and avoiding risk, but since 2014, small-business insurer Hiscox has taken a different approach, with a marketing strategy based on embracing risk. It’s tagline: “Encourage courage.”
Are Bots The Next Generation Of B2B Marketing Employees?
As buyers continue to be more equipped to do their own research during the buying process, a new wave of technology has blossomed to help aid them in these efforts. Virtual assistants—whether through voice or chat—have been creeping into the B2C landscape for some time...
gyro, the world’s first full-service global B2B creative powerhouse, has promoted Liam Blackwell to the newly created role of Global Chief Digital Officer. He will oversee the development and fluency of gyro’s digital products and services across its 16 offices worldwide.
10 Tips for Fixing Your Sales Conversion Problem (Permanently)
The organization has a short-term “sales culture.” Almost everything marketing does is oriented toward creating a lead. You know there are larger system/infrastructure issues impacting performance, but you can’t expect anyone to invest/focus on them, writes gyro Washington, D.C. Scott Gillum.
How HP used a Twitter competition to maximise engagement at Las Vegas trade show
Creating memorable experiences for customers and prospects can be a big ask – particularly at trade shows. We found out how HP secured 9500 engagements on Facebook and Twitter with one particularly clever campaign from gyro Cincinnati and gyro San Francisco.