From fake news to now alternative news we are all facing a crisis of huge trust deficit. The only way forward is collaboration and joint action, and it is no fanciful idea, writes gyro UK Managing Director Kate Howe.
Have U.S. Politics Made It Easier For Machines To Understand Humans?
It’s coming. The “futurists” are saying that the hype about artificial intelligence is real. The reason, according to Andrew Ng, chief scientist at Baidu, is that AI is no long a “magical thing” but is now creating real value for companies, like Google and Baidu....
New report: Marketers feel held back by their employers on driving sustainability
A clear majority of marketers feel a moral imperative to incorporate sustainability practices into business, yet the companies they work for do not have a defined sustainability strategy, according to new research from The Drum and gyro.
Dentsu Aegis B2B agency gyro has appointed ad veteran Mike Harris as global chief strategy officer, technology. He will be based at the agency’s San Francisco operation and will report to gyro Global CEO and Chief Creative Officer Christoph Becker.
In Its New Ad Campaign, Small-Business Insurer Hiscox Asks if America Has ‘Lost Its Courage’
Insurance companies’ ad campaigns typically focus on security and avoiding risk, but since 2014, small-business insurer Hiscox has taken a different approach, with a marketing strategy based on embracing risk. It’s tagline: “Encourage courage.”