Account-based marketing (ABM) is an effective business-to-business (B2B) marketing strategy with a host of benefits as cited in AdRoll’s RollWorks blog post “17 ABM statistics that will make you rethink your 2018/2019 strategy.” As ABM popularity has accelerated, marketers and service providers who are inexperienced with it...
Flexible working arrangements decrease attrition and operating costs, and increase satisfaction and productivity. But how does it affect creativity In many ways, technology is unleashing creativity by allowing people to work whenever, wherever, and however suits them best.
Every company, brand, agency and individual wants to talk “digital” and be perceived as digital. Digital is the new normal. Yet, the most powerful digital technologies and interfaces will increasingly lead to the creation of experiences that are ultimately physical.
Creative directors from VB&P, Stein IAS and gyro join BMA’s Global ACE Awards judging panel
The Business Marketing Association of New York has announced that The Drum will serve as media partner for its 36th Global ACE Awards – which celebrate creativity in the B2B space – and has revealed its list of judges for the upcoming event.
gyro appoints ex-minister Lord Barker for sustainability role
gyro has appointed ex-climate change minister Lord Barker as its first sustainability chief. Lord Barker will head up the B2B agency’s new sustainability efforts, which will see its strategy teams consult new and existing clients on green issues.
Super spots: Denver ad executives rate the top Super Bowl ads
Advertisers for Super Bowl 50 paid a record $5 million per 30-second spot. The cost has increased by an astounding 75 percent over the past decade. The price is worth it, sponsors figure, to reach one of the few remaining mass audiences in all of...
With Super Bowl 50 looming, if the Broncos or Panthers aren’t on your mind, then the Super Bowl ads certainly are. At $5 million a pop for each 30-second spot, the Super Bowl remains one of the most expensive ways to reach consumers, and with...