Hiscox launches integrated small business campaign
International specialist insurer, Hiscox announced the launch of its first fully integrated campaign. The Barcode campaign, expands its award-winning “Encourage Courage” brand platform aimed at US small businesses.
'It's key to stay focused on emotion in B2B marketing': A conversation with Christoph Becker
gyro chief executive and chief creative officer Christoph Becker recently offered The Drum a few insights going into the coming year for B2B marketers, including his belief that emotion is still important within the business-led sector.
“Oh, the places you’ll go,” kicks off the decidedly whimsical pitch for Tetra Pak’s latest aseptic liquid container. A bright, fun dimensional mailer promises CPG brand managers the opportunity to take their customers on the kinds of adventures the exceptionally large demographic of drink (and...
Is This The One New Year’s Resolution Every Company Should Make?
It’s that time of the year again: Make another New Year’s resolution. I have a ‘one word’ rule when it comes to making promises to myself at the end of each year. Last year, my New Year’s resolution word for myself was ‘make’ – which...