5 agencies combine to create Merkle B2B ‘powerhouse’
Merkle, DWA, gyro, B2B International and Digital Pi have been united to create what Dentsu Aegis Network is calling the first end-to-end integrated B2B agency. We catch up with global chief executive Michael McLaren for a deep dive into where B2B is heading and the...
Christoph Becker Named One of the Most Influential Leaders in Advertising
Leaders in the marketing and communications industry are faced with new and exciting challenges daily. In today’s digital world, the pace of business has increased, while the amount of scrutinization leading marketing companies face has never been so intense.
gyro's Sutherland says influence belongs to individuals, not companies
Adryanna Sutherland has deep roots in the branding business. She's worked at gyro, a business-to-business marketing agency for the last nine years. But she started her career at NCR, where she spent 10 years and was the corporate brand manager overseeing the Teradata marketing campaign.