Hiscox launches integrated small business campaign
International specialist insurer, Hiscox announced the launch of its first fully integrated campaign. The Barcode campaign, expands its award-winning “Encourage Courage” brand platform aimed at US small businesses.
Square, the payments company founded by Twitter’s Jack Dorsey, is launching its first ad campaign for the UK market to encourage small business owners to accept card payments. The ‘Square and Fair’ campaign, created by gyro London, features a selection of real-life businesses that already...
Take Your B2B Marketing Strategy to the Next Level with these #SMWNYC Events
From data and creativity and paid media models to the future of brands and publishing, our curated tracks are designed to provide you with a deeper understanding of what tools, strategies, and tactics you should be investing in to advance your career.
Video Revealed as Most Effective Format for B2B Marketers
A survey of 200 B2B marketers across the UK and Ireland was conducted to reveal that 62% of the people see video as the most significant content outlet, followed by email with 48%, social media with 36% and infographics with 29%.
gyro Bolsters APAC Team with Two Senior Promotions
gyro has promoted Paul Hutt to chief growth officer of gyro APAC, and Laura Bell to client services director of gyro APAC. The promotions come as the brand aims to expand in the B2B space across APAC.
Should ads be better regulated in the UK? The argument they should is gaining momentum, especially amid a miasma of squabbles emerging around the infamous Brexit bus and concerns Cambridge Analytica made unauthorised use of Facebook data to mass manipulate the populace.
gyro has retained top spot in this year’s B2B Marketing US Agencies Benchmarking Report. The agency held onto the number one position in the second annual benchmark of the US B2B agency landscape, where agencies are ranked on gross income in their most recent financial year.
gyro, the Dentsu Aegis Network-owned marketing agency, has named Steve McCarron as managing director of its Manchester office, serving a range of clients including Marshalls, Opus Energy and Tate & Lyle.
