gyro has appointed Philip Black senior vice president, Chicago and Denver. Reporting to gyro Chicago/Denver president Chris Hill, Black is tasked with overseeing the strategy practice for Chicago/Denver.
US Creative Work of the Week: Make-A-Wish takes to the streets of Chicago
In celebration of World Wish Day, gyro and its client, the Make-A-Wish Foundation, took to the streets of Chicago to raise awareness of the organization and extend the brand’s ‘Hope is Medicine’ campaign.
The Cannes Lions International Festival of Creativity has announced the 413 jury members chosen to award and celebrate the best creative work from around the world.
How the marketing industry can improve employee wellbeing | The Drum Documentary
Nearly two-thirds of the media and marketing industry have considered leaving due to poor workplace wellbeing, according to research conducted at The Drum’s annual Do It Day by Mind and Nabs. In our latest documentary, we investigated the reasons why the numbers of marketers suffering...
Thought Leadership Builds Strong Business Relationships
Dentsu Aegis B2B agency gyro and The Financial Times are out with a new study that finds that “confident optimism” is the most powerful human feeling when it comes to building strong business relationships.
Marketers urged to find their feelings to forge better business relations
A new report compiled by B2B ad agency gyro in partnership with the Financial Times emphasises the importance of feelings for marketers seeking to drive business decisions.
Make-A-Wish 'Hope is Medicine' awareness campaign engages public in Chicago
In celebration of World Wish Day on Friday, gyro and their client, the Make-A-Wish Foundation, took to the streets of Chicago to raise awareness of the organization and extend the brand’s “Hope is Medicine” campaign. Further, however, the goal was to change public perceptions about how wishes for...
The Secret to Overcoming Lead Gen Backlash in B2B? Balance.
At SMWNYC, panelists from LinkedIn, SAP, and gyro came together to discuss data, finding a balance between quantity and quality, and the role of emotion in B2B marketing.
Square, the payments company founded by Twitter’s Jack Dorsey, is launching its first ad campaign for the UK market to encourage small business owners to accept card payments. The ‘Square and Fair’ campaign, created by gyro London, features a selection of real-life businesses that already...
