gyro: Australia appoints Jessie Jordan to the role of CD and Simon Rich as Director of Strategy
Full-service global creative B2B powerhouse gyro, part of Dentsu Aegis Network, has appointed two industry heavyweights, Jessie Jordan in the role of creative director and Simon Rich as director of strategy, to join its gyro: Australia team.
The Cannes Lions International Festival of Creativity has announced the 413 jury members chosen to award and celebrate the best creative work from around the world.
How the marketing industry can improve employee wellbeing | The Drum Documentary
Nearly two-thirds of the media and marketing industry have considered leaving due to poor workplace wellbeing, according to research conducted at The Drum’s annual Do It Day by Mind and Nabs. In our latest documentary, we investigated the reasons why the numbers of marketers suffering...
Thought Leadership Builds Strong Business Relationships
Dentsu Aegis B2B agency gyro and The Financial Times are out with a new study that finds that “confident optimism” is the most powerful human feeling when it comes to building strong business relationships.
Marketers urged to find their feelings to forge better business relations
A new report compiled by B2B ad agency gyro in partnership with the Financial Times emphasises the importance of feelings for marketers seeking to drive business decisions.
Make-A-Wish 'Hope is Medicine' awareness campaign engages public in Chicago
In celebration of World Wish Day on Friday, gyro and their client, the Make-A-Wish Foundation, took to the streets of Chicago to raise awareness of the organization and extend the brand’s “Hope is Medicine” campaign. Further, however, the goal was to change public perceptions about how wishes for...
The Secret to Overcoming Lead Gen Backlash in B2B? Balance.
At SMWNYC, panelists from LinkedIn, SAP, and gyro came together to discuss data, finding a balance between quantity and quality, and the role of emotion in B2B marketing.
Square, the payments company founded by Twitter’s Jack Dorsey, is launching its first ad campaign for the UK market to encourage small business owners to accept card payments. The ‘Square and Fair’ campaign, created by gyro London, features a selection of real-life businesses that already...
Take Your B2B Marketing Strategy to the Next Level with these #SMWNYC Events
From data and creativity and paid media models to the future of brands and publishing, our curated tracks are designed to provide you with a deeper understanding of what tools, strategies, and tactics you should be investing in to advance your career.
