Thought Leadership Builds Strong Business Relationships
Dentsu Aegis B2B agency gyro and The Financial Times are out with a new study that finds that “confident optimism” is the most powerful human feeling when it comes to building strong business relationships.
Make-A-Wish 'Hope is Medicine' awareness campaign engages public in Chicago
In celebration of World Wish Day on Friday, gyro and their client, the Make-A-Wish Foundation, took to the streets of Chicago to raise awareness of the organization and extend the brand’s “Hope is Medicine” campaign. Further, however, the goal was to change public perceptions about how wishes for...
Square, the payments company founded by Twitter’s Jack Dorsey, is launching its first ad campaign for the UK market to encourage small business owners to accept card payments. The ‘Square and Fair’ campaign, created by gyro London, features a selection of real-life businesses that already...
Take Your B2B Marketing Strategy to the Next Level with these #SMWNYC Events
From data and creativity and paid media models to the future of brands and publishing, our curated tracks are designed to provide you with a deeper understanding of what tools, strategies, and tactics you should be investing in to advance your career.
Video Revealed as Most Effective Format for B2B Marketers
A survey of 200 B2B marketers across the UK and Ireland was conducted to reveal that 62% of the people see video as the most significant content outlet, followed by email with 48%, social media with 36% and infographics with 29%.