Should ads be better regulated in the UK? The argument they should is gaining momentum, especially amid a miasma of squabbles emerging around the infamous Brexit bus and concerns Cambridge Analytica made unauthorised use of Facebook data to mass manipulate the populace.
gyro has retained top spot in this year’s B2B Marketing US Agencies Benchmarking Report. The agency held onto the number one position in the second annual benchmark of the US B2B agency landscape, where agencies are ranked on gross income in their most recent financial year.
gyro, the Dentsu Aegis Network-owned marketing agency, has named Steve McCarron as managing director of its Manchester office, serving a range of clients including Marshalls, Opus Energy and Tate & Lyle.
If IWD Had a Hammer: 5 Questions With Hiscox CMO Russ Findlay
Hiscox, the international specialist insurer, is kicking off the next evolution of its I’mpossible campaign with a full-page ad in The New York Times on March 8 in honor of International Women’s Day. This next phase of the campaign celebrates the courageous spirit and strength of female...
B-to-B Marketers: Your New Campaign Is Already Too Late
Five people sitting in a room working to arrive at a consensus about a multi-million-dollar contract is an intense experience. Amid the botched dial-ins, bottled water and whiteboards is a heavy layer of stress and concern. That’s because business-to-business purchase decisions are high-value, high-risk, career-defining...