What a time to be alive
The bright, new technologies are bringing humans together as never before. In just one click, we can share our innermost thoughts with a million other minds.
We can swap pictures of kittens. We can bring down governments.
We should feel like gods.
But somehow we don’t.
Because mostly what we feel is numb.
It seems we’ve switched on something that can’t be switched off. The current of information is endless now; it knows where we work, and it follows us home. It bombards us with multichannel assaults on our time and attention, and the more it continues, the more desensitised we become.
So the big question is this: In a world made numb by digital noise, what can any business or brand do to make itself relevant again?
It is the question gyro was born to answer. We have the data-driven power to reach people with ever more precision, but we’ve always known that getting to the right place at the right time is just half the journey. The only way to truly reach people is with work that adds feeling to precision.
These humanly relevant ideas and experiences can come from anywhere and take any form, so we’ve swept away “creative apartheid” to establish a global powerhouse with a unique working culture.
These times demand an agency with unconventional DNA. We are hundreds of creative minds strong – influencers, curators, editors, thinkers, inventors and producers, spread across continents, acting as one.
Together, we can deliver communication for the world we live in now. To the power of data, we can add the spark of human meaning. We can lead businesses out of the age of reason and into the age of feeling.
Feeling is there in every choice humans make, whether we’re buying laptops or signing million-dollar contracts.
Ideas that ignite feelings are ideas that ignite business decisions. And our right to exist as a company depends on our ability to find those ideas – on every project we’re given, every day we come to work.
We will never be afraid to do whatever it takes to make businesses and brands matter to people again.
WE ARE GYRO.