Hiscox, a leading small business insurer, today announced the launch of its “Dreams” advertising campaign in the US, with two new spots that highlight the journey to fulfill the American Dream of owning a business. With the launch of its “Dreams” campaign, Hiscox celebrates small business owners and aspiring entrepreneurs by positioning them at the center of the story, following their path of hard work, sacrifices, and hopes for a better and more rewarding future. “Small business has always been...
79 results
gyro brings its Asia Pacific operations together under new Managing Director, Rhys Taylor. In this role, Taylor will report in to Kieran Vye, gyro’s Asia-Pacific CEO. Taylor was previously Regional Head of Strategy for gyro APAC. Vye, said: “The marketing and media landscape has been changing continuously over the last two years. Coming into 2020, […]
Four B2B Brand “Superpowers” Hold the Key to Unlocking the Ultimate B2B Buyer Journey Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has released its new e-book titled “Architecting the Ultimate B2B Experience: The Four Brand Superpowers that Make It Happen.” Drawing from interviews with business-to-business (B2B) buyers and decision-making influencers across nine countries, the […]
At the 2020 Grand Prix Stratégies de la Communication D’Entreprise awards held in Paris on Monday, September 23rd, gyro was the winner of eight awards including 1 Silver, 5 Golds, 1 Special Jury Prize and a Grand Prix. The awards ceremony took place on night one of the first-ever Stratégies Festival – a three-day event […]
Five award-winning business-to-business companies join forces to form world’s first end-to-end integrated B2B agency Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation and activation on a global scale, making […]
Several New Accounts Added in Technology, Hospitality and Global Manufacturing Industries NEW YORK — August 18, 2020 — gyro, the leading full-service global B2B powerhouse, today announced the newest additions to its U.S. client roster across the technology, hospitality and global manufacturing industries. The growth of gyro’s client base in these practice areas shows that, […]
CHICAGO – March 1, 2020 – When faced with the many uncertainties of today’s business environment, it’s human nature to want to play it safe. Finding the right partner can give you the confidence to live fearlessly in business and in life. That’s the message behind “Go Fearlessly,” the latest integrated ad campaign from leading […]
CHICAGO – November 12, 2019 – gyro, the leading full-service global B2B powerhouse, today named Philip Black as Senior Vice President of Strategy for Chicago and Denver. With over 20 years of experience advising brands and C-level leaders, Black joins a team of strategists helping to evolve the agency’s positioning and deepen its strategic partnerships […]
Australia – gyro, the world’s first full-service, global creative B2B powerhouse and part of Dentsu Aegis Network has appointed two industry heavyweights; Jessie Jordan (Creative Director) and Simon Rich (Director of Strategy) to join the gyro Sydney team. The pair bring with them a wealth of knowledge and experience in the B2B marketing sector and […]
LONDON – October 8, 2019 – Full-service business-to-business (B2B) agency gyro has appointed Jason Fletcher to the role of Executive Creative Director for gyro UK, reporting directly to gyro UK President, Emma Rush. Fletcher joins from McCann Worldgroup, where he was Creative Managing Partner. He will act as the creative lead for all clients across both […]