9 October 2018, London - Dentsu Aegis Network today announces the acquisition of B2B International, the world’s leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing.
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CHICAGO – gyro, the world’s first full-service global creative B2B powerhouse, has been named the Association of National Advertisers (ANA) 2018 Global B2B Agency of the Year. This is the fourth time in the past five years that gyro has received this honor. The award was presented at the B2 International Awards ceremony in Chicago […]
NEW YORK (May 29, 2018) — The ANA (Association of National Advertisers) today announced that three prominent veteran business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame at a gala awards banquet next month. The formal induction will be made during the 2018 ANA Masters of B2B Marketing Conference, June 6–8 […]
NEW YORK ‑ While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business […]
Square, the payments company founded by Jack Dorsey, will launch a new integrated advertising campaign this week to celebrate the UK’s small business owners and encourage them to accept card payments. The ‘Square and Fair’ campaign has been created by gyro London and celebrates the UK as a nation of shopkeepers and independent business owners. […]
NEW YORK [April 27, 2018] gyro, the world’s first full-service, global creative B2B powerhouse, had a strong showing at the 2018 BMA Global ACE Awards. The agency left last night’s event with an impressive 26 accolades, with winning work including 10 “First Place,” 8 “Runner-Up,” and 8 “Honorable Mentions” for efforts on behalf of clients […]
CHICAGO [March 23, 2018] – American pro golfer Rickie Fowler is the new face behind Grant Thornton’s new TV campaign. Fowler, the eighth-ranked golfer in the world and a Grant Thornton sports ambassador, will star in a 30-second spot for the firm, which will air during the Dell Technologies Match Play Tournament on March 24, […]
MANCHESTER — gyro UK, Dentsu Aegis Network’s business-to-business marketing agency, has appointed Steve McCarron to lead the charge as Managing Director of its Manchester office. McCarron joins from Cheetham Bell JWT, where he has been Managing Director since November 2014 having been Head of Planning there since 2008. Prior to Cheetham Bell JWT, he was […]
CINCINNATI [March 12, 2018] – gyro, the world’s first full-service, global creative B2B powerhouse, has appointed Angie Fischer as President of gyro Cincinnati. Fischer brings more than 17 years of marketing and brand engagement experience. She is a Harvard graduate who joins gyro from Curiosity Marketing where she recently received the University of Cincinnati Goering […]
NEW YORK – Hiscox, the international specialist insurer, today kicked off the next evolution of its I’mpossible® campaign with a full-page ad in The New York Times in honor of International Women’s Day. This next phase celebrates the courageous spirit and strength of female business owners and executives. Hiscox’s I’mpossible campaign, an extension of the […]