NEW YORK – EmblemHealth, one of the nation’s largest nonprofit health plans, has chosen gyro New York as its brand agency of record. gyro New York, in conjunction with its healthcare practice gyro:human, will be tasked with guiding the next evolution of brand strategy and creative for EmblemHealth and its partner, AdvantageCare Physicians (ACPNY), one of New York’s largest multi-specialty physician group practices. Speaking about the decision to select gyro, Beth Leonard, Chief Marketing and Communications Officer, said, “EmblemHealth has...
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gyro has presented four promising session ideas for SXSW Interactive 2017. We need your votes to bring them to life via SXSW’s PanelPicker. All you need to do is quickly register and give the sessions a thumbs up. These are the sessions: Panic, Paranoia and the Reality of Bots The hype around chat bots has been building nonstop. Businesses are building these one-on-one virtual assistants at a break neck pace. The next thing you know, many jobs done by humans...
San Francisco [July 27, 2016] – Here’s a fact you may not have known: There hasn’t been a grizzly bear in California since 1924 when the last bear was shot and killed. In order to restore a sense of wild to the state and more tolerance for this endangered species, the Center for Biological Diversity is launching a new campaign entitled “Bring Back the Bears.” This awareness effort, created by gyro San Francisco, is designed to encourage Californians to speak...
New York [July 25, 2016] – Dentsu Aegis Network today announced the acquisition of gyro, the largest independent global creative agency dedicated exclusively to business-to-business (B2B) marketing. Following this acquisition, Dentsu Aegis’ successful B2B media agency Interprise, which was launched earlier this year, will be integrated into gyro, firmly positioning Dentsu Aegis as the global leader of the reinvention of B2B with gyro. With this complementary and powerful combination of creative excellence, media expertise, top thought leadership, data and analytics, as...
New York [July 18, 2016] – gyro, the global ideas shop, has appointed MC Martin as Global Chief Talent Officer effective immediately. Martin will work to ensure gyro’s UNO culture continues to be one of the strongest and most unique. Her responsibilities include attracting and retaining the best talent in the industry, amplifying gyro’s global culture and enhancing the agency’s benefits and other employee offerings. Martin has extensive experience as a proven global human resources innovator and leader at many...
New York [July 12, 2016] – gyro, the global ideas shop, has appointed Kimberly Bates as Chief Strategy and Innovation Officer of its New York office. Bates joins gyro New York Managing Director Wendy Lurrie and Executive Creative Director Vito Zarrillo in leading the charge at this thriving office. In addition to leading strategy in New York, she will help ignite gyro’s innovation agenda globally. Bates has over two decades of marketing experience within a wide breadth of verticals. Most...
Manchester [June 23, 2016] – HR software and employment law advice company BrightHR has hired gyro Manchester to launch a campaign targeting small-to-medium enterprise (SME) business owners as part of the company’s expansion plans. Launching its new HR software in November 2016, BrightHR is fast gaining recognition as a major player in the HR solutions space. The company – which provides solutions to better organise HR admin processes and support employers with a cost-effective employment law advice line – is...
Chicago – gyro, the global ideas shop, has been named the Business Marketing Association’s (BMA) 2016 Global B2B Agency of the Year for the third consecutive year. The award was presented at the B2 International Awards ceremony in Chicago during the BMA’s annual conference. gyro is not only the largest global business-to-business agency, it is also one of the most awarded for creative excellence. gyro was received a total of 18 B2 Awards across six offices. Honors included: · Large...
Manchester [June 6, 2016] – The University of Salford has selected gyro Manchester for its 2016/2017 student recruitment campaign following a competitive selection process. Today, the university has a remarkably successful presence worldwide. Its seven schools, 20,000 students and 2,500 staff have helped it become the 5th in the UK in the Whitty Review of UK universities for contacts with small-to-medium enterprise. gyro Manchester will provide a strategy to elevate brand awareness and perceptions of the university underpinned by a...
New York City [April 29, 2016] – gyro, the global ideas shop, was the most-awarded agency at this year’s Business Marketing Association (BMA) Global ACE Awards. The agency took home 32 honors across 45 categories for its best-in-class work on behalf of clients including Time Inc., USG, DCP Midstream, Air Methods, PODS and more. The recognition took place at the annual awards gala organized by the BMA New York chapter on April 28. More than 150 marketers were in attendance....