NEW YORK, April 8, 2019 – Hiscox, the international specialist insurer, today announced the launch of its Barcode campaign, which expands its award-winning Encourage Courage® brand platform aimed at US small businesses. The campaign focuses on the importance of recognizing and supporting the unique needs, challenges and risks small business owners face, as to the untrained eye, small businesses, like barcodes, can appear alarmingly similar. This is the first fully integrated media campaign for Hiscox USA, which will include TV,...
CHICAGO, March 14, 2019 – Grant Thornton this weekend kicks off its latest advertising campaign with two new TV spots set to air during the PLAYERS® Championship on Saturday, March 16. The ads, created in collaboration with gyro Chicago/Denver, are a continuation of the Grant Thornton’s “Obvious Change” campaign, which seeks to highlight some of […]
NEW YORK, March 4, 2019 – gyro, the leading full-service global B2B powerhouse, has appointed Kevin Fraser to serve as the company’s first-ever Head of Precision in the United States, continuing its commitment to deliver business decision-makers with innovative media, search and social solutions across all addressable channels. In this role, Fraser is charged with […]
NEW YORK, December 19, 2018 – gyro, the world’s first full-service global creative B2B powerhouse, today announced it was named to the 2019 Chief Marketer 200 (CM200) list of the country’s top 200 non-advertising agencies serving the United States. This is the second time in as many years that gyro has earned a spot on […]
29th November 2018, London – gyro UK today announces the appointment of Emma Rush as President. This follows the recent promotion of CEO Kate Howe to the role of Chair at gyro UK and Chief Growth Officer at parent company Dentsu Aegis Network. Rush will take over leadership of the agency in January 2019, reporting […]
9 October 2018, London - Dentsu Aegis Network today announces the acquisition of B2B International, the world’s leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing.
CHICAGO – gyro, the world’s first full-service global creative B2B powerhouse, has been named the Association of National Advertisers (ANA) 2018 Global B2B Agency of the Year. This is the fourth time in the past five years that gyro has received this honor. The award was presented at the B2 International Awards ceremony in Chicago […]
NEW YORK (May 29, 2018) — The ANA (Association of National Advertisers) today announced that three prominent veteran business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame at a gala awards banquet next month. The formal induction will be made during the 2018 ANA Masters of B2B Marketing Conference, June 6–8 […]
NEW YORK ‑ While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business […]
Square, the payments company founded by Jack Dorsey, will launch a new integrated advertising campaign this week to celebrate the UK’s small business owners and encourage them to accept card payments. The ‘Square and Fair’ campaign has been created by gyro London and celebrates the UK as a nation of shopkeepers and independent business owners. […]