March 8, 2017 – The vast majority (83%) of marketers feel a moral imperative to incorporate sustainability practices into business, yet only 38% of the companies they work for do not have a defined sustainability strategy, according to a new global survey of over 200 brands and agencies conducted by The Drum in collaboration with gyro. The report, entitled “Mind the Gap: How Marketers Feel About Sustainability,” explores how marketers rate their organization’s approach to sustainability, how they view their...
Singapore [March 7, 2017] – gyro, the world’s first full-service, global B2B creative powerhouse, has promoted Belinda Green to the role of Head of Planning for gyro APAC. Green will be based in gyro’s Singapore office and is responsible for leading the charge of the agency’s significant expansion in the region. During her time at […]
San Francisco [Feb. 22, 2017] – gyro, the world’s first full-service global creative business-to-business powerhouse, has appointed Mike Harris as Global Chief Strategy Officer, Technology. Harris has a long history of excellence working on the world’s top brands. He will leverage his unique insights and expertise to drive gyro and its valued client HP into unprecedented […]
Dentsu Aegis Network’s global business-to-business (B2B) agency – gyro, the world’s first full-service creative B2B powerhouse, now has a unique offering for the rapidly expanding Asia Pacific market. Band Interprise – the leading B2B agency in APAC offering end-to-end marketing solutions and specializing in the technology, finance, manufacturing, pharma and automotive sectors, as well as […]
NEW YORK, NY — (February 16, 2017) – Hiscox, the international specialist insurer, today announced the launch of its I’mpossible™ campaign, an extension of its award-winning Encourage Courage® brand platform. The campaign focuses on the positive power of risk taking to transform the seemingly impossible into something possible. In its execution, Hiscox captures courageous and inspiring stories […]
PALO ALTO, Calif. [February 14, 2017] – HP Inc. today introduced the first of a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. It kicks off with award-winning actor Christian Slater and the premiere of the newly launched HP Studios’ web series, The Wolf, highlighting how corporate networks can be hacked and what companies must do to protect themselves. Watch and share the trailer and web series at www.hp.com/TheWolf.
New York [Feb. 9, 2017] – gyro, the world’s first full-service global creative B2B powerhouse, has appointed Kash Sree Group Creative Director for its New York office. Sree has worked at many of the top agencies including SS&K, where he was Chief Creative Officer. While at SS&K he was responsible for the total creative output […]
[Feb. 1, 2017] gyro, the world’s first full-service global B2B creative powerhouse, has promoted Liam Blackwell to the newly created role of Global Chief Digital Officer. He will oversee the development and fluency of gyro’s digital products and services across its 16 offices worldwide. Blackwell has been a part of the Dentsu Aegis Network (DAN) […]
gyro, the first full-service global B2B creative powerhouse, had a strong finish to the 2016 award show season. In Europe, gyro Paris received two Effie Awards for its powerful “Stop, that’s enough!” anti-harassment campaign for the French Ministry of Social Affairs, Health and Women’s Rights – Gold in the Low Budget category and Bronze in […]
New York [November 10, 2016] – Medidata, the leading global provider of cloud-based solutions and data analytics for clinical research, has selected gyro New York as its creative partner to launch its new brand messaging, the “Architecture of Hope.” The company is collaborating with gyro:human, the agency’s global healthcare practice, to roll out a series of integrated […]