NEW YORK [April 24, 2017] – gyro, the world’s first full-service global creative business-to-business powerhouse, has appointed Adryanna Sutherland as chief operating officer of gyro in the United States. gyro is now in the perfect position to lead and accelerate the reinvention of the B-to-B space through the total integration of creative, media, data and technological power. In the newly created COO role, Sutherland is tasked with “making gyro even more dynamic, more united and more successful than ever before,” said...
NEW YORK – Exposure to domestic abuse as a child can greatly increase the likelihood of perpetuating violence as they grow up. This startling truth about the cycle of violence and the need to end it is precisely what The Joe Torre Safe At Home Foundation and its new integrated, national advertising campaign were created […]
March 8, 2017 – The vast majority (83%) of marketers feel a moral imperative to incorporate sustainability practices into business, yet only 38% of the companies they work for do not have a defined sustainability strategy, according to a new global survey of over 200 brands and agencies conducted by The Drum in collaboration with […]
Singapore [March 7, 2017] – gyro, the world’s first full-service, global B2B creative powerhouse, has promoted Belinda Green to the role of Head of Planning for gyro APAC. Green will be based in gyro’s Singapore office and is responsible for leading the charge of the agency’s significant expansion in the region. During her time at […]
San Francisco [Feb. 22, 2017] – gyro, the world’s first full-service global creative business-to-business powerhouse, has appointed Mike Harris as Global Chief Strategy Officer, Technology. Harris has a long history of excellence working on the world’s top brands. He will leverage his unique insights and expertise to drive gyro and its valued client HP into unprecedented […]
Dentsu Aegis Network’s global business-to-business (B2B) agency – gyro, the world’s first full-service creative B2B powerhouse, now has a unique offering for the rapidly expanding Asia Pacific market. Band Interprise – the leading B2B agency in APAC offering end-to-end marketing solutions and specializing in the technology, finance, manufacturing, pharma and automotive sectors, as well as […]
NEW YORK, NY — (February 16, 2017) – Hiscox, the international specialist insurer, today announced the launch of its I’mpossible™ campaign, an extension of its award-winning Encourage Courage® brand platform. The campaign focuses on the positive power of risk taking to transform the seemingly impossible into something possible. In its execution, Hiscox captures courageous and inspiring stories […]
PALO ALTO, Calif. [February 14, 2017] – HP Inc. today introduced the first of a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. It kicks off with award-winning actor Christian Slater and the premiere of the newly launched HP Studios’ web series, The Wolf, highlighting how corporate networks can be hacked and what companies must do to protect themselves. Watch and share the trailer and web series at www.hp.com/TheWolf.
New York [Feb. 9, 2017] – gyro, the world’s first full-service global creative B2B powerhouse, has appointed Kash Sree Group Creative Director for its New York office. Sree has worked at many of the top agencies including SS&K, where he was Chief Creative Officer. While at SS&K he was responsible for the total creative output […]
[Feb. 1, 2017] gyro, the world’s first full-service global B2B creative powerhouse, has promoted Liam Blackwell to the newly created role of Global Chief Digital Officer. He will oversee the development and fluency of gyro’s digital products and services across its 16 offices worldwide. Blackwell has been a part of the Dentsu Aegis Network (DAN) […]