LONDON – (July 8, 2010) – Anthony Lillingston, a planner at global integrated agency GyroHSR, is preparing to tackle 10,000 miles of the world’s worst roads as he drives from London to Ulaanbaatar, Mongolia as part of a quest to raise £10,000 for a number of Children’s charities, including the Centrepoint in London, SOS Children’s Villages through Europe and Christina Noble Children’s Foundation in Mongolia.
Anthony and two friends, Tom Haimovici and Guy Draper will set off from London on the 24th July, and over the course of their journey will travel through 11 countries, 20 cities, three deserts and several mountain ranges. They will be stopping off in each country to visit charities that have helped young people off the street and into stable accommodation, and will document their experience with a regularly updated blog http://thedoodlecar.com/blog
The trio will be travelling in a 10 year old Suzuki Swift, which has been sprayed matt white and transformed into a blank canvas. To overcome education and language barriers the team will invite everybody they meet to doodle their thoughts, feelings and life stories on the car with the aim of creating the world’s first 70mph guestbook. By the time it reaches Ulaanbaatar Mongolia, the Doodle Car will be covered from bonnet to bumper in the universal language of the doodle.
The Doodle Car project is being supported by GyroHSR’s G Foundation. The G Foundation was set up by GyroHSR over 10 years ago with the purpose of providing financial, marketing and business assistance to charities who give young people a chance in life. With the guiding principle “Good things happen when good things happen”, the G Foundation has already helped numerous children’s charities, which in turn has been a great benefit to agency and staff morale. Other lead sponsors include, Sharpie markers.
Charlotte Hyams, Brand and Channel Manager for Sharpie, comments: “We’re very honoured to be part of this fantastic cause and can’t wait to see the car covered in oodles of doodles after the journey.
“At Sharpie, we pride ourselves on the importance of self expression and by being involved with this project we’re helping people from all walks of life to express themselves through drawing, scribbling or writing, something which many of us take for granted.”
Richard Perry, chief operating officer, GyroHSR comments, “The G Foundation is all about creating opportunities, and the Doodle Car is a great example of how creativity can be used to do so. Anthony’s determination and commitment to the Doodle Car project couldn’t be more impressive. Everyone at GyroHSR is behind the team and we’re looking forward to hearing all about their adventures along the way.”
To find out more about the Doddle Car visit the challenge website at www.thedoodlecar.com
The team will be holding an open fundraising event at the Doodle Bar in London on 9th July www.thedoodlebar.com
To donate please go to www.justgiving.com/thedoodlecar
To read the Doodle Car’s blog visit http://thedoodlecar.com/blog