NEW YORK [April 24, 2017] – gyro, the world’s first full-service global creative business-to-business powerhouse, has appointed Adryanna Sutherland as chief operating officer of gyro in the United States.
gyro is now in the perfect position to lead and accelerate the reinvention of the B-to-B space through the total integration of creative, media, data and technological power. In the newly created COO role, Sutherland is tasked with “making gyro even more dynamic, more united and more successful than ever before,” said Christoph Becker, gyro global ceo+cco. “It is rare, if not nearly impossible, to find a true leader, a remarkable manager, a B-to-B expert and a pure source of inspiration all in one person. Fortunately for us, gyro has this person in Adryanna Sutherland. Adryanna’s new role marks one of the most important moments in gyro history. She will propel the U.S. to the next level.”
During the past eight years, Sutherland has shaped gyro Cincinnati into a center for excellence in B-to-B thinking, creative and digital expertise.
Among her notable successes was the launch of gyro’s award-winning B-to-B content marketing practice, gyro:fuel™. Working with clients such as HPE, SAP and others, gyro:fuel has led the B-to-B content charge, as well as become one of gyro’s top revenue drivers.
At the same time, Sutherland’s passion for nurturing agency culture has attracted the region’s most coveted talent and resulted in “Top Workplace” accolades for six consecutive years.
“gyro is committed to adding value to our clients, providing opportunities for our people and UNO culture, and delivering results at the highest level,” said Sutherland. “We are only at the beginning of what we can accomplish as a B-to-B powerhouse. I look forward to everything to come.”
This appointment is followed by the promotion of Trey Harness to president of gyro Cincinnati. Harness plans to leverage his 10-plus years of diverse agency experience, including the development and management of the largest CRM program at Procter & Gamble while he was at Possible Worldwide. At gyro, he has the benefit of partnering with Executive Creative Director Mike Tittel to continue to drive this successful office.
As the world’s first full-service global creative B-to-B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B-to-B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B-to-B Agency of the Year. Our 700 creative minds in 17 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, TD Ameritrade, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2017 MediaPost Holding Company of the Year. www.gyro.com