B2b agency gyro (GyroHSR) is commissioning a research report into the new marketing agency model of the future. Our findings will be published in a book later this year, entitled “Agency 3.0”.
We hope our study will determine what the ideal marketing agency of the future looks like and will identify the key trends in evolution which brands are demanding. As part of our research we are interviewing 50 global brand owners, from organisations such as Virgin Atlantic, AOL, Audi, Unilever, Best Buy, Burger King, Google, Microsoft, Nokia, Toyota and Diageo.
In addition, we are collating a global perspective on current agency relationships and brand owner trends. To share your thoughts on this subject please visit our online questionnaire: http://www.surveymonkey.com/s/agency30.