LONDON – (November 26, 2010) – B2B Marketing Europe has awarded gyro (GyroHSR) its agency of the year accolade for the second year at the magazine’s annual awards show in London. gyro was one of eight agencies shortlisted for the show’s most coveted award.
Judging took place several months ago and involved the chief marketing officer at Avaya, Claire Macland, head of B2B markets at Google, Richard Robinson, VP of marketing at American Express, Andrew Buckley and VP of global Partner marketing at Siemens IT, David Burnand. Commenting on gyro’s success in 2010, the judges cited high profile campaigns such as Fujitsu’s ‘Get There Sooner’ work and the recent overhaul of Shell UK’s CRT (fleet fuel card), “a total brand transformation and a first in this space”.
In addition to campaign work, the judges also drew particular attention to gyro’s people initiatives. In 2010, the b2b agency launched its yearly training and development program, the Academy. While its CSR activity, entitled the “G Foundation” provided $625,000 of pro-bono marketing support to 12 charities across the UK. This included raising $30,000 for Cancer Macmillan Support.
Earlier this year, B2B Marketing magazine (Europe) named gyro as the world’s largest B2B agency.