(NEW YORK – 14 March, 2011) – Global ideas shop gyro, has once again garnered top industry praise from Crain’s BtoB magazine, the business marketing publication of Advertising Age. In its annual survey of top global B2B agencies, gyro, headquartered in New York, took top honors.
Citing revenue growth in excess of 7%, BtoB drew particular attention to ‘Gyro’s exceptional year for new business’. In the past 12 months, the b2b agency (business-to-business) has picked up new clients including Blue Coat Systems, the Corn Refiners Association, FedEx (EMEA) and Heathrow Express.
Commenting on the agency’s newest accolade, gyro’s cco+ceo, Christoph Becker said, “In the past 12 months we’ve redefined who our global ideas shop is. We’ve added new clients, new capabilities, new people and developed brand new methods of creating b2b marketing communications. We represent a new way of creating humanly relevant communications which ignite business decisions.”
Rick Segal, worldwide president-chief practice officer said, “I look at 2010 as being the best and most exciting year we’ve had yet. ”In December 2010, Rick Segal gave a controversial speech in Berlin, declaring that “B2B marketing is obsolete.” The new paradigm, he said, is: “Work is no longer a place; it is a state of mind.” Associate editor of Crain’s BtoB magazine, Kate Maddox, said, “It is this trailblazing approach to seeking new ways of communicating with business audiences that has contributed to gyro’s continued global growth and the development of innovative marketing campaigns for clients.” She continued; ”To handle its international growth, gyro named 11 new executive creative directors in offices including Chicago, Cincinnati, Denver, London, Paris and San Francisco.”
In 2010, Europe’s B2B Marketing magazine also named gyro as its B2B Agency of the Year; drawing particular focus to its global training and development program, The Academy and its CSR initiatives, The G Foundation.