New York – gyro, the global ideas shop, has appointed Auro Trini Castelli as head of strategy for its rapidly growing New York office.
After starting his career as a product designer, he joined the advertising industry 15 years ago and built his experience across the widest variety of countries, categories and communication disciplines.
Since September of 2010, Trini Castelli has been the SVP Global Strategy Director at DraftFCB in New York for OREO, working on rejuvenating the brand and elevating its iconic status from US to China. Prior to this role he worked in Europe and Italy, leading the strategic departments of FCB, DDB, Red Cell and the Audi Agency Network.
Auro Trini Castelli has won some of the industry’s most important awards for social marketing and brand experience. He was the strategic mind behind the Oreo “Daily Twist” campaign, awarded with a Cyber Grand Prix in Cannes, multiple Cannes Lions, Effie and Clio Awards and – among many others – a Facebook Blue Award as best social media campaign of 2013.
His experience includes leading the strategic development of brands such as Alfa Romeo, Audi, Campari, Danone, GM Chevrolet, MTV/Nickelodeon, Nivea, SC Johnson, Vespa Piaggio, Microsoft X-Box, Sky TV, Lamborghini Automobili.
“I believe that contemporary brands should think society, not just marketing, and I was consequently attracted by gyro’s mission to create ideas that are humanly relevant,” said Trini Castelli. “They’ve got the right idea and the right talents to bring it to life. Together, I look forward to inspire people – not just consumers.”
Keith Turco, president of gyro New York, said, “Auro’s leadership skills and rock solid strategic insights are the perfect complement to what we are building here at gyro New York for our clients. He has a proven ability creating successful processes that lead to more effective and groundbreaking work. And he will also be a huge asset to our new business team.”
“Auro is a citizen of the world,” said Keith Loell, executive creative director, gyro New York. “He brings a global perspective and a passion for design, architecture and art. He’s also a creative problem solver with a big vision of how we can solve our clients’ issues. He’s a great fit for the team here.”
We create ideas that ignite business decisions in a numb world. gyro is an Advertising Age Top 50 global agency deploying a 600-employee team of creative professionals in 15 offices in eight countries throughout the world. Globally gyro works with Abbott, Audi, FedEx, HP, John Deere, L’Oreal, USG and Virgin Atlantic. https://www.gyro.com