MADRID – gyro, the world’s first full-service global creative business-to-business powerhouse, has tapped Baldiri Ros as executive creative director of its Madrid office. He joins General Manager Ana Garcia-Hierro who has strong momentum for this growing gyro office.
Ros has more than 17 years of experience leading the charge for clients, as well as leading and inspiring teams. Most recently, he was creative director at one of the top Spanish creative boutiques La Despensa. There he worked with Corona Extra, Vodafone, Microsite, Ikea, Beefeater and more. Prior to that, he built the digital department of FCB Madrid from the ground up, helping brands like Oreo, Chips Ahoy, Nivea, Heineken, Hendrick’s Gin and Sailor Jerry Rum.
Along the way, Ros has received the industry’s most sought-after global awards for his work including Cannes Lions, Eurobest, FIAP, Ojo Iberoamericano, El Sol, CdeC and LAUS.
Christoph Becker, global ceo+cco of gyro, said: “gyro’s absolute priority is to become the world’s most influential global creative business-to-business powerhouse. Baldiri brings the type of creative excellence and special energy our clients are looking for to propel them to new heights.”
Garcia-Hierro added: “Baldiri brings a proven track record of creative success, as well as infectious curiosity and passion for new challenges, that will undeniably ignite gyro Madrid.”
“I’m inspired by the passionate team at gyro, who are constantly looking for unconventional ways to combine creativity with human relevance,” said Ros. “I look forward to continuing my quest of finding new ways to understand creativity while growing and learning as a professional.”
As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, TD Ameritrade, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2017 MediaPost Holding Company of the Year. www.gyro.com