BDO appoints gyro for global B2B creative brief

[Manchester –  10 August 2012]   International accounting network, BDO, has appointed the Manchester office of global ideas shop, gyro. Following a competitive pitch involving a number of international agencies, gyro have been appointed to develop a toolkit of marketing materials which will be provided to BDO’s network of member firms as part of an internal launch. 

Following their appointment, gyro have been working closely with BDO to develop their strategic messaging and explore creative territories, with the final creative due to be made available to their 1,118 offices, spanning 135 countries, in September this year. 

The creative will aim to enhance BDO’s outstanding reputation in a localised and relevant fashion, and will look to clearly differentiate BDO from their competitors in terms of their philosophy and approach.  

Julia Johnson, BDO’s Brand and Marketing Director, commented, “We are thrilled to be working with gyro and are very excited by their strategic recommendations and strong creative ideas. As part of an international network themselves, gyro understand, and are extremely well placed, to convey our message worldwide.’ 

Danny Turnbull, managing director at gyro in Manchester, said, “Our appointment by BDO presents us with a fantastic opportunity. We’re really excited about working with a client of such high-calibre and seeing our ideas ignite across their global network.”