NEW YORK – (November 11, 2010) – The world’s largest BtoB agency, GyroHSR has received industry applause from the BtoB’s BEST awards for its recent banner campaign for Cincinnati Bell. Winning the Best Online Campaign.
The work, entitled, “Peace of Mind” was aimed at convincing small businesses of the importance of data backup. The creative presented situations to alarm small-business owners into thinking about what a disaster could mean to their business. Commenting on the work, the BtoB BEST judging panel said “These are good, hardworking banners that use rich media, all too often overlooked, to great effect”.
Chief executive and creative officer at GyroHSR, Christoph Becker said “Winning this fine accolade represents a shift in how traditional BtoB marketing is carried out. Long gone are the days where we treat decision makers as corporate clones; people are people irrespective of where they are, who they are and what they do. The work we love to do at our agency follows this guiding principle”.
Other success for GyroHSR at the New York ceremony was for Hobart, where the agency was runner-up in the Direct Mail Multi Category. In addition, GyroHSR’s work with Hobart’s Advansys Warewasher received an honourable mention in the Online Video Category for its introductory video.