Business Marketing Collective Kicks Off Second ‘BMC Converge’ Premier Networking Event

London [March 16, 2015] – The newly formed Business Marketing Collective (BMC) is hosting its second successful premier networking event on March 26. “BMC Converge 2015” brings together practitioners from all sides of the industry, providing leadership for B2B marketers whilst enhancing professionalism and enabling greater success for all.

BMC Converge 2015 will kick off with an in-depth discussion about the role of emotion in decision-making in the age of Big Data. The session: “Only Human: The Emotional Logic of Business Decisions” will be led by gyro Manchester’s Head of Planning Martin Tapley and lead Digital Strategist and Planner Belinda Green.

It will focus on new, groundbreaking research from YouGov and the FORTUNE Knowledge Group. Here are some top-level findings:

65% of board level business executives acknowledged the importance of emotions in decision-making.

62% of marketers said they ‘trust their gut,’ first and foremost.

79% of the senior business decision makers surveyed experienced change in their workplace.

These changes triggered a volatile cocktail of emotional responses. Worry, fear and anger were among the top responses as were satisfaction, hope and happiness.

The session will dig deep into the ramifications of these findings and how they affect decision making in the B2B space.

The agenda for the BMC Converge 2015 is as follows:

18:00 – 18:30: Networking drinks

18:30 – 19:00: “Only Human: The Emotional Logic of Business Decisions” led by gyro Manchester

19:00 – 20:00: Speed Networking – Attendees will have exactly one-hour’s face-to-face time with senior B2B leaders.

20:00 – 21:00: Networking drinks and close

Fran Brosan, chairman and founder of Omobono and BMC board member said: “BMC Converge 2015 is a strong opportunity for attendees to gain real industry perspectives as well as be the first to hear the latest research and insights out there. Above all it will be the premier place for top B2B leaders to have the chance to network, face-to-face, with their peers.”

Danny Turnbull, managing director of gyro Manchester and BMC board member said: “We’re extremely delighted to lead the discussion during this exclusive event. Attendees will be the first to hear exclusive research about one of the key trends that is driving the B2B space.”

For more information on the event, please visit


About the Business Marketing Collective

The Business Marketing Collective exists to provide leadership for the B2B marketing industry, push for higher standards and greater recognition – both from the wider business community and within organisations. For the first time, it provides practitioners from all areas of B2B marketing (in-house marketers, agencies and suppliers/vendors) the opportunity to join together to drive and steer the development of the industry, enhancing professionalism and enabling greater success for all practitioners.

About gyro

As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is the 2014 BMA Global B2B Agency of the Year and an Advertising Age Top 50 agency. gyro also serves as Global Marketing Advisor to Fortune. Our 600 creative minds in 14 offices work with top companies including BlackBerry,, DuPont, eBay, FedEx, HP, John Deere, SAP, Tate & Lyle, TD Ameritrade, Time Inc. and USG.