Manchester [June 23, 2016] – HR software and employment law advice company BrightHR has hired gyro Manchester to launch a campaign targeting small-to-medium enterprise (SME) business owners as part of the company’s expansion plans.
Launching its new HR software in November 2016, BrightHR is fast gaining recognition as a major player in the HR solutions space. The company – which provides solutions to better organise HR admin processes and support employers with a cost-effective employment law advice line – is well-known for leading the industry conversation about employee engagement and innovative workplace cultures.
Up until now, the company has primarily targeted HR professionals. Business-to-business specialist gyro has been appointed to create new messaging targeted at business owners of companies between 20-250 employees.
“We are delighted to receive this opportunity,” said Danny Turnbull, Managing Director of gyro Manchester. “It’s an exciting, well-backed business with real ambition, so we’re keen to go on this journey with them.”
Simon Dalley, Brand Manager of BrightHR, said: “It’s brilliant to be working with a standout B2B agency. As we continue to expand our offering and target new audiences, we know gyro’s unconventional, humanly relevant positioning will be a perfect fit for our brand.”
BrightHR helps you build a better, more profitable business, now and for the future.
Our people management software automates those time-consuming HR admin processes, helping you stay organised no matter how thinly you’re stretched. It’s also got your back, anticipating and implementing important HR tasks, saving you from costly oversights. What’s more, if you need a bit of guidance, you’ll find loads of insightful information so you can get the most from your team, and if things get a little tricky, we provide expert employment law advice through BrightGuru, our office-hours telephone advice line.
Find peace of mind with BrightHR so you can get on with the job you love – building a brilliant business. https://www.brighthr.com/
As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B-to-B Agency of the Year and the BMA’s 2016 Global B-to-B Agency of the Year. Our 600 creative minds in 14 offices work with top companies, including Aflac, Danone, eBay, Google, HP, Jabra, John Deere, Tate & Lyle, TD Ameritrade, Teva, USG and Vodafone. www.gyro.com