Bush cabinet member will advise gyro

[PALM BEACH, FL – 27 OCTOBER, 2011] – Former U.S. Secretary Labor Elaine Chao will serve as an advisor to The @ Work State of Mind Project, a Research & Development project led by gyro, the global ideas shop.  

The announcement was made today at the Forbes CMO Summit at The Breakers where Secretary Chao appeared with gyro to discuss the changing boundaries between work and home life.  

“Being at work is no longer a place, it is a state of mind,” said gyro ceo+cco Christoph Becker. “The blurring of work and home life boundaries has profound implications for marketers, and we are honored that Secretary Elaine Chao, America’s longest-serving Secretary of Labor since World War II, has agreed to join our project to share her unique understanding of the changing dynamics of work life in the 21st century.”   

The @ Work State of Mind Project is a collaborative research effort involving participants from business, technology, academia, government and the arts. In January 2012, Forbes Insights will publish the first report of the project’s findings based on primary interviews with participants in the information economy.   

Chao, the 24th U. S. Secretary of Labor, is the first American woman of Asian descent to be appointed to a President’s Cabinet in our nation’s history. Having served from 2001-2009, she is the longest tenured Secretary of Labor since World War II, and the only member of President George W. Bush’s original cabinet to have served the entire eight years of his Administration.   

As the first U. S. Secretary of Labor in the 21st century, Chao focused on improving the competitiveness of America’s workforce by restructuring departmental programs to empower workers and modernizing regulations to respond to the realities of the 21st century workplace.