Chicago – gyro Chicago, a global leader in b-to-b marketing and advertising, has been tapped by Cars.com, the premier online resource for buying and selling new and used cars, as its business-to-business agency of record.
Cars.com helps car shoppers formulate opinions on what to buy, where to buy and how much to pay for a vehicle, giving consumers the confidence they need to move closer to purchase. The site connects advertisers with the most qualified, motivated and engaged audience of ready-to-buy car shoppers, wherever and however they’re shopping, and offers a growing suite of products that enhance how its advertisers and dealer partners reach and influence consumers.
“gyro’s track record in the b-to-b space speaks for itself,” said Linda Bartman, Chief Marketing Officer for Cars.com. “At a time when the automotive retail landscape is changing at a faster pace than ever, it is critical that we drive deeper engagement with our customers and elevate our role as a trusted, valuable resource. Gyro has an extensive track record of partnering with brands to empower better business decisions among their customers, not just sell them more products.”
“We’re looking to amplify the Cars.com story of making the car shopping and selling experience great in the b-to-b space,” said Mike Hensley, Managing Director/EVP of gyro Chicago. “This is an opportunity for us to showcase our strategic and creative thinking in a way that resonates with a b-to-b audience and paints a complete picture of all Cars.com has to offer.”
“It’s not every day that you get to ignite a household brand like Cars.com in the business-to-business space and beyond,” said Doug Kamp, Executive Creative Director of gyro Chicago. “We are looking forward to helping raise the brand’s visibility and reputation to an even higher level among automotive dealers. It’s a great opportunity for a great brand.”
Cars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com offers thousands of new and used vehicle listings, consumer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and many other tools to take the drama out of car shopping. Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified Ventures LLC, which is owned by leading media companies, including A.H. Belo (NYSE: AHC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).
Our mission is to create ideas that are humanly relevant. gyro is an Advertising Age Top 50 global ideas shop with 600 creative minds in 15 offices around the world. Globally gyro works with Abbott, Audi, Deloitte, FedEx, John Deere, Kimberly-Clark, Newell-Rubbermaid, SAP, Virgin Atlantic and USG. www.gyro.com