When a company’s main output is ideas, encouraging creative collaboration and openness becomes an organizational necessity. That was the view that marketing and advertising agency gyro, took when it relaunched as an agency in 2011, bringing together two agencies — London-based gyro and Cincinnati-based HSR — to form the largest independent B-to-B-focused agency in the world.
Through a number of organizational innovations, and a sophisticated program to inspire and reward the strong performances of individual employees, gyro has managed to remake its company culture into one focused fully on creativity and the open sharing of good ideas. The results, from industry awards to new business, speak to the effectiveness of the company’s silo-breaking strategy. Read more from Incentive magazine here.