Manchester [September 22, 2015] – Charge R&D Ltd., a revolutionary low-carbon technology company for the truck and bus industry, has appointed gyro Manchester as its lead strategic communications partner.
Charge is developing range extended electric vehicle technology targeting the commercial vehicle space using state-of-the-art driveline solutions. Charge has a multi-disciplined group of engineers who are devising radical low carbon solutions, which are new in the commercial vehicle sector.
Following a competitive six-way agency pitch, gyro Manchester has been appointed to create and execute Charge’s brand positioning, platform and strategic messaging. The new platform will roll out in two phases later this year, initially into the company’s key target markets in China and then Russia.
Danny Turnbull, managing director of gyro Manchester, said: “I’m extremely excited and honoured to be chosen to work with the Charge team on such a disruptive and game-changing business. It’s perfect in terms of fit for gyro’s humanly relevant approach to business-to-business and our global footprint.”
Konstantin Polyakov, who leads Charge R&D’s business development team, said: “Selecting the right creative partner is enormously important for us which is why we searched in the UK, the acknowledged centre for such talent. gyro Manchester stood out from the six agencies we reviewed and we are already working closely together to develop inspiring and high impact marketing programmes.”
About Charge R&D Ltd.
Charge R&D is developing practical and cost effective driveline solutions for the truck and bus industry which are expected to come to market at a price comparable to a conventional carbon fuel solution (excluding the battery cost)and are designed to work in vehicles from 2.5 to 26 tonnes. This advanced technology will provide innovative driveline and whole vehicle solutions for the OEM commercial vehicle manufacturer. Charge has the objective of reducing carbon fuel usage by a factor of 3 or more compared to current conventional commercial vehicle designs.
As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is the 2015 and 2014 BMA Global B2B Agency of the Year and an Advertising Age Top 50 agency. gyro also serves as Global Marketing Advisor to Fortune. Our 600 creative minds in 14 offices work with top companies including BlackBerry, Cars.com, DuPont, eBay, FedEx, HP, John Deere, SAP, Tate & Lyle, TD Ameritrade, Time Inc. and USG. www.gyro.com