[NEW YORK – October 31 2011] DYMO Labeling Identification Solutions has named gyro as global agency of record for the brand’s full line of label makers and identification solutions. gyro will assume responsibility for the brand’s global creative advertising, strategic planning, media planning and buying.
“During our search, we wanted to identify an agency partner that could help us deliver big, bold and inspiring marketing communications that will break through,” said Lisa Speakman, Vice President Marketing. “gyro demonstrated its ability to ignite a creative idea that could be fully integrated throughout marketing touchpoints to connect consumers with our various solutions in a meaningful way.”
The new campaign will unveil in 2012.
The formal agency review was led by The Bedford Group, headquartered in Atlanta. A multi-discipline team assembled from gyro offices in North America and EMEA will be led by gyro Cincinnati. Financial terms were undisclosed.