Ex-Mother and Naked Experts Join GyroHSR’s Growing Team

LONDON – (August 27, 2009) – GyroHSR, the
world’s largest B2B agency has appointed media guru Luc Ferrand as its Global Media
Planning Director, and ex-Mother brand strategist and London School of
Marketing lecturer Adam Swann as Brand Planning Director.

a former Media Strategist at Naked Communications and Ogilvy One. Over
his career he has masterminded the media planning for clients including
UNIQLO, Timberland, FT and Fujitsu-Siemens. He is responsible for
driving GyroHSR’s growing media planning division, with a particular
emphasis on London Business School, NXP and Tate & Lyle.

meanwhile, who spent five years at JWT before moving to creative
ad-boutique Mother London, has been behind the brand strategy for
clients including HSBC, PG Tips and Boots Opticians. He is tasked with
driving the development of stronger planning and strategy across the
GyroHSR network and elevating its creative product, and will work
across the T-Mobile, Shell, Sony and HP accounts.

additions are part of a raft of recent senior appointments at GyroHSR,
which has been investing heavily in its creative output following
former DraftFCB creative head Christoph Becker joining the agency as
Chief Creative Officer in June.

Richard Perry, Chief
Operating Officer, GyroHSR says: “Agencies need to think harder and
operate faster than ever before, and GyroHSR is committed to investing
in the best talent to meet this changing landscape. With the addition
of Adam and Luc to an already strong team, we are confident we have the
experience, insight and creative skills to drive the best results for
our clients. Attracting talent of such a high calibre is testament to
the growth of our business and ongoing commitment to our creative

In April, Gyro announced its merger with US
agency HSR to meet the scale and reach of client requirements. GyroHSR
now has 17 offices in 15 cities spanning Europe, North America and the
Middle East.