[DUBAI – 23 NOVEMBER, 2011] – gyro, the b2b agency, continues with its UAE hiring spree with the arrival of James Tracy-Inglis and Abi Firth who join as account director and business leader respectively. 

Tracy-Inglis starts at gyro’s Middle East base from Fallon Worldwide. Here he headed up one of its flagship accounts for Abu Dhabi Commercial Bank. Prior to his arrival in Dubai, Tracy-Inglis worked on Cannes Lions and D&AD award-winning work at Saatchi and Saatchi Australia for over six years.  

Firth, a former broadcast journalist from the UK, started her agency career in events, working on BMW, Ford, Orange and American Express. Arriving in Dubai in early 2007, she has provided strategic brand consultancy to a number of creative and live events agencies in the region. While working for Action Impact, she took an active role in the launch of du and was most recently been advising Fifth Ring BBN on a major real estate development launch in Kuala Lumpur, Malaysia. 

Both hires are designed boost the growing account management function at the Dubai marketing agency. gyro Dubai currently works with Jumeirah Hotels & Resorts, Nokia Siemens Networks, Armani Hotel and Mujid Al Futtaim Properties. 

Fiona Menzies, managing director of gyro Dubai, said, “At gyro we’re building a new type of agency. With a commitment to creating humanly relevant ideas and our unique cultural DNA, we’re attracting some truly amazing talent to our little shop in the desert. I know Abi and James will both make such a major impact on both our culture and clients.”  

Sisters, Fiona Menzies and Lucy Miller established the Dubai marketing agency in 2007, both of whom previously worked at gyro London.