(LONDON) – January 28, 2011 – b2b agency gyro (GyroHSR) has bolstered its senior team with five key appointments from headline agencies, which includes CMW, JWT (CheethamBell), M&C Saatchi and twentysix. The appointments cover both gyro’s Manchester and London offices.

Claire Wright, a former managing partner at Proximity London, joins the b2b agency from CMW where she was client services director. In the newly created role of client partner, Claire will take charge of gyro’s flagship client, Virgin Atlantic. Last year Virgin Atlantic extended gyro’s remit to include its North American operations. As client partner, Claire will also carry CSD responsibilities and oversee the entire client portfolio of gyro London.

Joining gyro London’s 100-strong creative team is Peter Petrella. The award-winning senior creative joins gyro as creative director and will report directly into Ian Kerrigan, executive creative director. Pete was previously creative director of digital at Proximity London before moving to twentysix. Joining Pete is senior designer Richard Lowe, an ex-M&C Saatchi art director who was design lead on Halfords, Currys and PC World.

The planning division is joined by Paul Livingstone from Crayon as planning director, whose previous agency experience includes Ogilvy, Kitcatt Nohr, Wunderman, and Publicis. The string of appointments in the London office follows the appointment by gyro Manchester of executive creative director, Dom Rodwell, who joined in January 2011.

The key hires are hot on the heels of an outstanding year for gyro who won a string of awards in 2010, and have started the year with a £4 million account win for Heathrow Express.

Christoph Becker, ceo+cco at creative agency gyro, commented: “The calibre of the talent we are attracting is indicative of the agency’s growth and creative output. The recent appointments of Claire, Pete, Richard, Paul and Dom provides us with even greater momentum to further our development and immediately benefit the rest of the team, our clients and partners.”