Fujitsu Tasks GyroHSR With Brand Challenge

LONDON – (Feb. 25, 2010) – Fujitsu, the leading IT services, applications, networks and hardware provider, has appointed GyroHSR as lead agency for its marketing activity across UK and Ireland, following a competitive pitch process managed by Oystercatchers.

GyroHSR has been tasked with increasing targeted awareness of Fujitsu’s brand in the UK and Ireland market, including clear expression of its extensive product and service offering. The brief will also see GyroHSR create and implement strategic marketing campaigns to create new business opportunities for Fujitsu with both private and public sector organisations.

Commenting on the appointment, Vince Kerr, Marketing Director, Fujitsu UK and Ireland, says: “With the creation of a single Fujitsu organisation in the UK and Ireland the time is right to introduce the new Fujitsu to this market. We have a great story to tell and we believe that GyroHSR have the right skills, experience and team to help us to create the awareness and understanding of Fujitsu that will position us as a leader in this very competitive market.”
Matt Kitcherside, managing director, GyroHSR adds: “This is a hugely exciting time for Fujitsu, particularly in the UK and Ireland market, and GyroHSR is thrilled to be taking a lead role in helping this leading brand make a significant impact in the coming months and years.”