CHICAGO – March 1, 2020 – When faced with the many uncertainties of today’s business environment, it’s human nature to want to play it safe. Finding the right partner can give you the confidence to live fearlessly in business and in life. That’s the message behind “Go Fearlessly,” the latest integrated ad campaign from leading independent audit, tax, and advisory firm, Grant Thornton LLP.
Created in partnership with gyro Chicago/Denver, the new ads are a continuation of Grant Thornton’s “Status Go” campaign, which helps clients overcome challenges and create value by bucking the status quo.
Professional golfer Rickie Fowler stars in the first 30-second TV spot, called “Swing,” which parodies slow play in golf – a lingering issue and business analogy for being too afraid to act in times of uncertainty.
“At Grant Thornton, we put ourselves in our clients’ shoes – and in today’s business climate, our clients face uncertainty in many areas: political, economic, technological, and even disease control,” said John Harmeling, chief marketing officer at Grant Thornton. “We also understand how, in business, some might view inaction as the safer choice. Grant Thornton disagrees. Inaction can be perilous in business, and just plain ridiculous in golf. And we try to show this in our ‘Swing’ ad.”
Ted Wahlberg, executive creative director of gyro Chicago/Denver said, “Status Go is a powerful idea because it can adapt to the times. The status quo in business has changed. It used to be complacency. Now, it’s uncertainty and fear. The tension is new, but the solution is still having the right partner to move you forward. Of course, it helps to have a fearless client in Grant Thornton, willing to tell this story in bold and unexpected ways.”
This integrated effort will include TV, online, social media and digital components.
“Swing” will air beginning this weekend during NBC’s broadcast of the Honda Classic and will continue throughout the spring, including during the 2020 PLAYERS® Championship tournament, where Grant Thornton is a Proud Partner.
About Grant Thornton LLP
Founded in Chicago in 1924, Grant Thornton LLP (Grant Thornton) is the U.S. member firm of Grant Thornton International Ltd, one of the world’s leading organizations of independent audit, tax and advisory firms. Grant Thornton, which has revenues in excess of $1.9 billion and operates more than 50 offices, works with a broad range of dynamic publicly and privately held companies, government agencies, financial institutions, and civic and religious organizations.
“Grant Thornton” refers to Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd (GTIL). GTIL and the member firms are not a worldwide partnership. Services are delivered by the member firms. GTIL and its member firms are not agents of, and do not obligate, one another and are not liable for one another’s acts or omissions. Please see grantthornton.com for further details.
As the world’s first full-service global B2B powerhouse, our mission is to create ideas that are humanly relevant and deliver them with precision. gyro is the ANA’s 2019 Global B2B Agency of the Year and Ad Age 2016 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, Teva, Workplace by Facebook, Fujitsu and Mastercard. gyro is a part of the Dentsu Aegis Network, which is the 2017 and 2016 MediaPost Holding Company of the Year. www.gyro.com
Regina Chung Loy
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Grant Thornton LLP:
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