Grant Thornton Taps gyro as Agency of Record

CHICAGO – Grant Thornton LLP, a leading independent tax, audit and advisory firm headquartered in Chicago, has selected gyro Chicago as its agency of record.

gyro is responsible for developing and launching a new brand campaign, creative platform and multichannel media plan. Services will focus on an integrated campaign aimed at driving awareness and consideration, including content marketing, digital media, and broadcast.

John Harmeling, chief marketing officer of Grant Thornton, said: “In an industry sometimes viewed as commoditized, we have placed big bets on culture, technology, and people – and it has begun to pay off, with record growth, earnings, employee retention, and reinvestments in the firm. Bringing that to life was a core tenet and challenge of the firm’s new marketing strategy – one that has aimed to break the industry’s mold and create brand permission in a congested market.”

Mike Hensley, president of gyro Chicago, said: “Grant Thornton has the opportunity to redefine its category on its own terms. By dialing up what is humanly relevant about the business, the brand and its people, we know that there will be nothing but tremendous success on the horizon.”

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About Grant Thornton LLP

Founded in Chicago in 1924, Grant Thornton LLP (Grant Thornton) is the U.S. member firm of Grant Thornton International Ltd, one of the world’s leading organizations of independent audit, tax and advisory firms. Grant Thornton, which has revenues in excess of $1.6 billion and operates 59 offices, works with a broad range of dynamic publicly and privately held companies, government agencies, financial institutions, and civic and religious organizations.

“Grant Thornton” refers to Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd (GTIL). GTIL and the member firms are not a worldwide partnership. Services are delivered by the member firms. GTIL and its member firms are not agents of, and do not obligate, one another and are not liable for one another’s acts or omissions. Please see grantthornton.com for further details.

About gyro

As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, TD Ameritrade, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2017 MediaPost Holding Company of the Year. www.gyro.com