CHICAGO – When it comes to business, there is far too much that holds us back—especially when we settle for the status quo. Leading independent tax, audit and advisory firm Grant Thornton has the tools, the talent and the expertise to drive business further, faster…and with a different category experience.
This is the main message behind Grant Thornton’s first new ad campaign in eight years. Created by gyro Chicago, the campaign proclaims: “Status quo limits you. Status Go lifts You. Welcome to Status Go.”
Elegant imagery plays up the “Status Go” theme by combining an element surging forward only to be held back. In one execution, a fighter jet is combined with an anchor. In another, a rope pulls back a runner in a race. Each ad powerfully illustrates what Grant Thornton is fighting for so its customers can break free from the status quo and move forward with confidence.
This integrated effort will include print, digital, and content marketing.
John Harmeling, chief marketing officer of Grant Thornton, said: “‘Status Go’ gives us a chance to tell our story in a bold, distinctive way. If you listen to our clients, they tell us we’re agile, inspired, curious, principled, innovative, and focused on quality. We’ve tried to capture that meaningfully different category experience with ‘Status Go’.”
“Grant Thornton has insight, bravery and human relevance at its core,” said Mike Hensley, president of gyro Chicago. “As a challenger brand, it has a tremendous opportunity to reinvent itself and reignite awareness and consideration among its customers.”
About Grant Thornton LLP
Founded in Chicago in 1924, Grant Thornton LLP (Grant Thornton) is the U.S. member firm of Grant Thornton International Ltd, one of the world’s leading organizations of independent audit, tax and advisory firms. Grant Thornton, which has revenues in excess of $1.6 billion and operates 59 offices, works with a broad range of dynamic publicly and privately held companies, government agencies, financial institutions, and civic and religious organizations.
“Grant Thornton” refers to Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd (GTIL). GTIL and the member firms are not a worldwide partnership. Services are delivered by the member firms. GTIL and its member firms are not agents of, and do not obligate, one another and are not liable for one another’s acts or omissions. Please see grantthornton.com for further details.
As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, TD Ameritrade, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2017 MediaPost Holding Company of the Year. www.gyro.com