LONDON – 26 SEPTEMBER, 2011 – Global ideas shop gyro has bolstered its creative department with the appointment of Paul Campbell and Steve Bartlett, both formerly of DLKW. Campbell and Bartlett will be heavily involved with the creative overview for some of gyro’s most important clients while also supporting its ambitious new business programme. The two will work across accounts including FedEx, Heathrow Express, HP and L’Oreal.
With a combined 14 years experience, having previously worked at Ogilvy Interactive and agency.com, gyro’s newest creative partnership have helped create global campaigns for brands including Morrisons, BP, Cancer Research and IBM.
Brought into DLKW in 2009 to bolster the agency’s digital offering, Campbell and Bartlett soon developed work that was recognised by D&AD, Cannes, the ANNNAs and Campaign. This work includes developing the world’s first live interactive snow globe as well as the celebrated ‘Choo Choo Choo’ ATL campaign for the trainline.com
Christoph Becker, chief executive and chief creative officer at gyro said, “In these post-privacy times, digital seems to be all-encompassing. Globally we’re hiring talent that not just understand the opportunities of the digital era, but who also live for the most powerful ideas.”
Ian Kerrigan, executive creative director at gyro, said, “Paul and Steve’s experience will improve creativity and integration within our existing clients, while also providing a wealth of knowledge and expertise to the whole agency. They will undoubtedly enhance the campaigns that gyro produce. ”