London [Sept. 11, 2014] – gyro, the global ideas shop, has appointed Simon Calvert Chief Strategy, Technology & Data Officer of gyro UK.
Calvert brings with him a rare and diverse blend of brand, communications and digital strategy as well as technology and data skills. His appointment follows the recent hire of new gyro London Managing Director Kate Howe. Together they will continue to redefine the ever-evolving business-to-business space.
In the UK, gyro has agencies in London and Manchester as well as healthcare specialist Woolley Pau gyro. The global independent shop has been the most-awarded B-to-B agency during the past four years. Most recently, gyro was named Global Agency of the Year by the Global Business Marketing Association in the U.S.
Calvert’s experience spans the world’s most iconic agencies on five different continents, including Digitas, EuroRSCG, McCann, Saatchi & Saatchi and Michaelides & Bednash. He was most recently Digital Strategy Leader at Mindshare Worldwide providing digital strategy and execution for multinational clients including HSBC, Chanel, Unilever, Dyson, Diesel, Boehringer Ingelheim, Jaguar, and Land Rover, to name a few.
Prior to Mindshare, Calvert was Global Chief Planning Officer at DraftFCB where he partnered with Kate Howe to win NIVEA’s $700M global advertising account. He has also been instrumental to maintaining important global partnerships with media companies like Google, Facebook, Microsoft, Yahoo!, LinkedIn, Twitter, Amazon and Apple.
Calvert said: “There are only so many moments in time when you get to join an agency that is growing and building on such a steep trajectory. gyro is unique in its mission to be humanly relevant and its global B-to-B focus. I look forward to seeing how far and fast we can take the agency forward.”
Christoph Becker, ceo+cco, gyro said: “Simon brings a special degree of business insight to our global ideas shop. He is uniquely qualified to help us redefine B-to-B as we know it within this important market.”
As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is the 2014 BMA Global B2B Agency of the Year and an Advertising Age Top 50 agency. gyro also serves as Global Marketing Advisor to Fortune. Our 600 creative minds in 14 offices work with top companies including BBC, Cars.com, DuPont, eBay, FedEx, HP, John Deere, SAP, Tate & Lyle, TD Ameritrade and USG. www.gyro.com