gyro: Australia lifts B2B game with addition of two heavyweights

Australia – gyro, the world’s first full-service, global creative B2B powerhouse and part of Dentsu Aegis Network has appointed two industry heavyweights; Jessie Jordan (Creative Director) and Simon Rich (Director of Strategy) to join the gyro Sydney team.

The pair bring with them a wealth of knowledge and experience in the B2B marketing sector and will be responsible for driving gyro’s creative excellence in Australia.

Dom Weatherhead, Managing Director at gyro:Australia said, “Our vision for the agency is to change expectations when it comes to the B2B landscape. We brought in Jessie and Simon because of their shared passion and eye for research and ideas, which is pivotal in transforming our offerings to our B2B clients across the region.”

Sharing Dom’s thoughts, Kieran Vye, CEO gyro: APAC said, “We aim to change expectations by ensuring that the work that we do for our B2B clients is impactful and of real value. That can only happen if we can offer a comprehensive suite of services that helps them operate their business efficiently as they navigate the complexities of the region. Jessie and Simon’s appointment are the missing pieces that will further enhance the core knowledge and experience of our team in Australia.”

Jessie brings with her over 16 years’ experience in the advertising industry, having worked for a variety of award-winning agencies with clients such as Coke, Visa, Smiths and Microsoft. With a strong track record for producing work that turns heads, Jessie’s vision is to change the way people view B2B.

Jessie Jordan, Creative Director at gyro: Australia said, “I am thrilled to have joined the team here at gyro. There are so many creative opportunities in the B2B space, and I love gyro’s philosophy of creating humanly relevant ideas in a sector where emotions are almost always forgotten.”

Simon also brings in-depth experience with him, having been building brands and delivering outstanding strategic marketing for over 20 years. He has been working both nationally and internationally with leading B2B brands such as QBE, RBS, HSBC and AXA. An analytical thinker, Simon adopts a pluralistic and collaborate approach to strategy development.

Simon Rich, Director of Strategy at gyro: Australia, also shared, “It’s a very exciting time in the B2B space, and gyro is in a great position to lead in building brands that develop a deep connection with their diverse audience. I am excited to be able to help bring the team forward as we continue to build our footprints across the region.”

Notes to Editors:

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands – Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists.

About gyro

As the world’s first full-service global B2B powerhouse, our mission is to create ideas and experiences that are humanly relevant and deliver them with precision. gyro is the 2019 and 2018 ANA Global B2B Agency of the Year and Ad Age 2016 Global B2B Agency of the Year. Our 800 creative minds in 17 offices work with leading global brands, including; Mastercard, Microsoft, Standard Chartered Bank, CBRE, F5, HP, Workplace by Facebook, USG Boral and Philip Morris. gyro is a part of the Dentsu Aegis Network, which is the 2017 and 2016 MediaPost Holding Company of the Year.