London [August 12, 2015] – gyro, the global ideas shop, has appointed Jake Dyer as Head of Strategy and Media for its London office.
Working alongside London’s Managing Director Kate Howe and its ECD David Harris, Dyer will help steer the business-to-business specialist as it enters another exceptional period of growth.
With a wealth of strategic experience in both the B2B and B2C arenas, Dyer has an exceptional track record of being able to deliver campaigns that transform clients’ businesses. Additionally, he is renowned for his part in strengthening the strategic offering of the agencies he has worked at and championing the development of new business practices and thought leadership, including the application of behavioural economics across client accounts.
Commenting on his appointment, Dyer says: “gyro offers me a fantastic opportunity. It’s positioned in the sweet spot of where marketing is heading – maximising the use of digital technology to drive business and deliver a tangible return on marketing investment for clients. I know the agency has ambitious plans for the future and I’m looking forward to getting started on making those plans a reality.”
Kate Howe, managing director of gyro London, adds: “With his track record, created in some of London’s leading digital agencies – including Agency.com, LBi and WeAreExperience – Jake will be a key part of our growth plans over the next few years.”
Christoph Becker, ceo+cco of gyro, concludes: “Jake has a long history of strategic excellence. Digital is in his DNA and he deeply understands today’s evolving media touchpoints. He is a welcome addition to gyro London, which is quickly becoming a B2B powerhouse in one of the most important global markets.”
As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is the 2015 and 2014 BMA Global B2B Agency of the Year and an Advertising Age Top 50 agency. gyro also serves as Global Marketing Advisor to Fortune. Our 600 creative minds in 14 offices work with top companies including BlackBerry, Cars.com, DuPont, eBay, FedEx, HP, John Deere, SAP, Tate & Lyle, TD Ameritrade, Time Inc. and USG. www.gyro.com