Los Angeles and Denver [February 12, 2015] – Today, gyro Denver has been named the new global agency of record for VUBIQUITY, the leading global provider of premium content services. gyro Denver will be tasked with evolving VUBIQUITY’s brand positioning, oversight and direction on product positioning and brand design as well as developing an integrated advertising campaign.
“VUBIQUITY is an innovative and exciting company, bridging entertainment and technology to offer premium content to its customers all over the world,” said Daphne Fink Taber, president, gyro Denver. “As a central part of today’s complex video ecosystem, VUBIQUITY has a great story to tell and we are excited to be chosen to help them tell it.”
“gyro’s global capabilities and cutting-edge approach make them an ideal fit as we refresh our advertising and communications,” said Michele Edelman, executive vice president of marketing and communications, VUBIQUITY. “We are excited to be working with gyro to create bold campaigns that highlight the extensive set of services we offer to content owners and service providers that enable them to monetize their premium content.”
As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is the 2014 BMA Global B2B Agency of the Year and an Advertising Age Top 50 agency. gyro also serves as Global Marketing Advisor to Fortune. Our 600 creative minds in 14 offices work with top companies including BlackBerry, Cars.com, DuPont, eBay, FedEx, HP, John Deere, SAP, Tate & Lyle, TD Ameritrade, Time Inc. and USG. www.gyro.com
VUBIQUITY provides technology-based solutions that facilitate content monetization for the Entertainment and Media industries. From licensing to delivery, the company offers a full scope of managed services globally for linear and on-demand viewing that support rental, sell-through, ad-supported and subscription business models. By providing premium content and multi-platform capabilities that evolve with consumer technologies, VUBIQUITY is leading the way for the next generation of content services. VUBIQUITY is a privately held company, with primary offices in Los Angeles, CA and London, UK. Visit us at www.VUBIQUITY.com