SAN FRANCISCO – (March 23, 2010) – gyro (GyroHSR), a leading b2b agency (business-to-business) welcomes three new senior members to the gyro San Francisco leadership team. Award-winning industry veterans Roland Deal, Justin Curtis and Brian Clevenger, all formerly with Grey Worldwide, bring deep experience developing remarkable ideas for their clients.
Deal joins the San Francisco marketing agency’s account management team as senior vice president. Executive creative directors Curtis and Clevenger plan to co-lead the gyro San Francisco creative team. Since joining gyro, Deal, Curtis and Clevenger have been integral members of the VMware account team.
We are thoroughly impressed with the ideas and creativity this account team has brought to VMware in just the few months we’ve been working together,” said Kathi Kaplan, vice president of global programs at VMware. “We look forward to continuing our strategic relationship in building the VMware brand with gyro’s support.”
“Roland, Justin and Brian each have outstanding strengths built from experience developing integrated campaigns for some of the world’s biggest brands,” said Robert Ray, president, gyro San Francisco. “Their enthusiasm, experience and leadership will serve our growing base of technology and healthcare clients well.”
Deal has more than 20 years of marketing and advertising experience and led the development of global integrated marketing/advertising initiatives for clients such as Hewlett-Packard, VMware, Cisco, SanDisk, McAfee, Macrovision, WellPoint, Experian and many others. He also brings expertise in mobile and social marketing developing and implementing viral and branded applications for companies such as Adidas, MySpace and Atlantic Records. He holds graduate degrees from both Columbia’s School of Business and Berkeley’s Haas School of Business.
Curtis brings strong digital creative agency experience to gyro. While at Grey, Curtis was instrumental in the agency’s win of BMW North America’s dealership business. His work with Symantec’s e-communication team helped define the company’s overall retention strategy. A true advocate for the advancement of digital creative, Curtis regularly speaks and writes about social media and digital innovation.
Clevenger’s outstanding work in the healthcare space while at Grey is well documented. Beyond capturing a collective 65 advertising awards, his leadership on an integrated campaign for Tonik, a Blue Cross of California product, has been recognized by Newsweek, Time and even landed the client, Steve Synott, an interview on “The Daily Show with Jon Stewart.” His work has been recognized by Lurzer’s International Archive, Communication Arts, Adweek, Future Marketing Awards, Effie Awards and the Greater San Francisco Ad Club.