United Kingdom [February 22, 2016] – gyro, the global ideas shop, has appointed krow’s former Marketing Chief Fran Caplan to the newly created role of Marketing Director in charge of gyro London’s growth and reputation.
Caplan spent the last three years as marketing director at krow, during which time the agency experienced a successful period of growth with the notable addition of Virgin Trains West & East Coast joining its client list. Previously she was at St Luke’s, Brothers & Sisters and McCann London as a new business consultant.
She starts at gyro with immediate effect. She joins the London management trio of Managing Director Kate Howe, Executive Creative Director David Harris and Head of Strategy and Media Jake Dyer.
Caplan said she was delighted to join a team “with an unmatched energy that believes in creating a sustainable and strong communications model. This is a new and exciting era for B2B, and gyro understands and responds to the human emotions that are called upon when making complex business decisions. I’m looking forward to harnessing the enormous talent within gyro and I can’t wait to explore the potential of the business.”
Howe said: “As a B2B agency, we are rather unique in the marketplace and needed someone that understands that and also shares our culture and values. Fran will be a breath of fresh air to the agency and will help us in our ambition to unravel this new world of communication and technology. With her on board, we are now ready to talk about the agency and the momentum that we have built in the last 18 months.”
Recent wins for gyro London include big data company Teradata, Columbia Threadneedle Investments, Watco UK flooring products, bio-based products company Corbion, and global business for audio tech specialists Jabra.
Howe, the former European President of DraftFCB, joined gyro in summer 2014. She drafted in Harris, the former Executive Creative Director at Wunderman and DraftFCB last June.
As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B-to-B Agency of the Year and the BMA’s 2015 and 2014 Global B-to-B Agency of the Year. Our 600 creative minds in 14 offices work with top companies including BlackBerry, Danone, eBay, FedEx, Google, HP, Jabra, John Deere, Tate & Lyle, TD Ameritrade, Time Inc., USG and Vodafone. www.gyro.com